|02|07|2024| Branch Manager

Job Purpose
• Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations and overall profitable branch- Enhance existing relationships with customers and build new relationships to increase the customer base- Ensure compliance with all applicable external and internal regulations and guidelines

Key Accountabilities
• Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing sales, operations) in consultation with the Cluster Head- Develop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targets- Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets- Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget

Job Duties & Responsibilities
• Generate sales through assets, liability and other banking products as well as TPP- Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any- Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions- Reduce customer dormancy and customer attrition- Ensure branch target achievement through effective upselling and cross selling- Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively- Ensure effective execution of marketing campaigns and conversion of customer referrals- Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships- Address customer queries and grievances escalated by the branch personnel in a timely manner- Ensure Lead sharing with respective Business like IBG for Assets etc.- Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting- Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit- Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.- Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel- Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members

Required Experience & Education
• 6-8 years in handling Branch of a reputed Bank- MBA

Core Competencies
• Excellent interpersonal and communication skills- Ability to build strong relationships with clients.- Responsible- Ability to meet deadlines.- Knowledge about internal/external regulations.

Technical Competencies
• Good Computer Knowledge

Work Relationship
• Effective communication between self and superior- Inter-personal skills & team player- Display of RED Attitude (Reliable, Easy to deal with & Dependable)

DBS India - Culture & Behaviors

DBS is committed to building a culture where all employees are valued, respected and their opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Expected value driven behaviors are:
• Demonstrate Business Performance through PRIDE 2.0 Value Based Propositions- Ensure Customer Focus by Delighting Customers & Reduce Complaints- Build Pride and Passion to Protect, Maintain and Enhance DBS’ Reputation- Enhance Self Knowledge, Skills and develop Competencies aimed at continuous improvement- Maintain the Highest Standards of Honesty and Integrity