Ads Executive | Digital Marketing |amp| Creative Agency

Roles & Responsibilities :-
• Create and optimize digital campaigns on Google Ads & Facebook
• Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
• New Strategies & Recommendations (such as Ad Extensions Custom audience, dynamic campaigns & dynamic re-marketing etc)
• Brainstorms new and creative growth strategies through digital marketing
• Measure and report performance of all marketing campaigns, and assess against goals
• Identifying new business leads and contributing to the expansion of business activities
• Preparing campaign budgets and work schedules, as well as setting project deadlines
• Developing link building strategies.
• Analyzing keywords and SEO techniques used by competitors.
• Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-
• At least 2 years of exp in the advertising industry.
• leading and managing SEO/SEM
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Knowledge about LinkedIn Marketing
• Proficiency in campaign management software, such as HubSpot Marketing
• Extensive experience in client relationship management Skills:- Search Engine Optimization (SEO), Search Engine Marketing (SEM), Facebook Marketing, Google Analytics, SEMRush, PPC, Digital Marketing and Social Media Marketing (SMM