AM | Digital Marketing

About AiSensy

We at AiSensy, are building end-to-end WhatsApp based Marketing, and Engagement Platform for Enterprises & growing SMBs.

Businesses can Broadcast messages, Automate Notifications and Solve for support using AiSensy. AiSensy was launched in 2020 as a product of Triny (Running since 2017) and is growing at 70% MoM.

Why AiSensy?

AiSensy is building for the next wave of WhatsApp Engagement between Businesses and Users. We aim to solve WhatsApp Engagement for Millions of Businesses with their users and are quite onto it! We're looking for energetic and growth oriented individuals who believe in the mission and would love to join the FORCE.
• 1500+ Paying Customers
• 100mn+ WhatsApp Messages done between Businesses and Users via AiSensy
• Working with top brands like Skullcandy, Vivo, Rentomojo, BYJUS & more
• High Impact as Businesses drive 25-60% Revenues using AiSensy Platform
• Mission-Driven and Growth Stage Startup

Responsibilities
• Drive Paid Marketing Campaigns on all Channels.
• Building Relevant Landing Pages and Running Various Experiments
• Working on Designing Copy for Ad Graphics and Descriptions
• The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market.
• The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.
• Performance Marketing and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email.
• Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.
• Own the data analysis, reporting and dash boarding for the vertical and continuously optimize the marketing spends.
• Define requirements, tasks, and resources associated to SEO strategy (both off-page & on-page with keywords strategy)
• Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
• Have a thorough knowledge of search ranking factors and critical updates.
• SEM Strategy, Planning and Execution.
• Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.
• Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports.
• Campaign Optimization, Creative Briefing.
• High engagement modules with Facebook, Twitter, Instagram & other social media platforms