Area Sales Manager

Position Summary:

The Area Sales Manager (ASM) is in charge of the Monster Business in his Territory, and reports directly to the Regional Sales Director or Manager. The ASM manages all sales-generating activities and relationships with his/her Coca-Cola Operating Unit in order to develop retailers and wholesalers in the assigned Territory. The main role is to increase top-line sales revenue while following strict brand guidelines in terms of profitability (promotional rebates) and brand visibility (approved artworks and merchandise items). The ASM will focus on delivering superior execution in Impulse Channel (General Trade, CVS, and Petro/Gas outlets). The ASM will be a leader who can train, lead by example and motivate the Coca-Cola Sales Organization to execute the planned activities and deliver the expected results.

Essential Job Functions:
• Execute partnerships with wholesalers, retailers, and distributors in order to grow the portfolio of Monster Energy products in the assigned territory.
• Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners.
• Manage sales forecasts and budgets to achieve established goals to deliver profitable growth for assigned Operating Units.
• Manage sales reporting obligations in a timely manner to include frequent sales updates, pricing surveys, etc.
• Keep abreast and report on products, categories, innovation, market conditions, competitive activities, advertising, and promotional trends.
• Other related duties as assigned.

Position Requirements:
• 5 years of sales experience in retail, Wholesaler, or Distributor sales environment within an FMCG Industry.
• Bachelor's Degree or equivalent experience, preferably in Business, Marketing, or Finance.
• Demonstrated track record of sales achievement in a hands-on sales environment.
• Proven knowledge of Wholesalers, distributors, and retail customers.
• Excellent verbal and written communication skills.
• Ability to establish good relationships and credibility with customers and wholesalers; ability to collaborate at all levels.
• Excellent at managing time, priorities, and expenses.
• Able to work independently while being a team player.
• Proficiency in using Excel, Word, and PowerPoint.
• Some basic knowledge of English.
• Flexibility to travel as needed locally