Assistant General Manager Marketing

Background Preferred:
• Restaurant or Hotel
• Cafe Background
• QSR Background

Education and Experience:
• Graduate + MBA(any)
• Min 8-12 years of experience in Marketing

Responsibilities:

• Transforming traditional business operations / processes using digital means (including online Delivery models) to generate superior business outcomes w.r.t sales, customer relationships and brand value.

• Collaborate with various functions to develop short- and medium-term strategies to drive sales and brand building.

• Define a digital marketing agenda focusing on all digital initiatives, integrate then into the strategic plans of the marketing, ensure leadership buy in and adequate resource allocation.

• Work closely with external agencies to design and successfully execute digital initiatives

• Create customer engagement and segmentations strategies aimed at enabling more relevant personalized marketing offers/ messages / experiences.

• Create a marketing calendar (annual, quarterly monthly) and ensure its implementation across all lounges and kiosks.

• Drive all marketing activities across different marketing channels like in-store and offline.

• Collaborate with CDO to support online / social media marketing w.r.t consistency in planning and execution of marketing objectives for new stores.

• Effective utilization of budget for ATL and BTL activities for all Lounges and Kiosks.

• Monitor and optimize ROI driven campaigns regularly to meet revenue and budget goals for instore.
• Ensure brand guidelines are adhered to across the communication channels, content and creatives.

• Responsible for designing packaging of new products / change in existing products (via. external agencies).

• Drive instore marketing activities and neighbourhood marketing via marketing team & operations.

• Responsible for digital display content at lounges and kiosk.

• Responsible for product specifications (design, colours, packaging, etc.) of in-store products, tea ware, etc.

• Create customer engagement and segmentation strategies aimed at enabling more relevant, personalized marketing offers/ messages/ experiences basis analysis of customer data and sales trend.

• Develop partnerships and monetize the growth of loyalty program.

• Make recommendations leveraging a variety of tools and resources, including customer and agency partner insights and feedback, data and financial metrics, and cross-functional subject matter expertise.

• Create and publish monthly MIS / insights basis the CRM and loyalty program data.

Contact Person :

Pankti Pandya

++1 +723300064