Assistant Manager| Brand |amp| Marketing Communications American Express Gurgaon

Function Description:

Strong understanding of Marketing domain & channels, Knowledge of data-driven marketing & communications, Understanding of payments/market landscape, Media channels

Purpose of the Role:

Create Marketing communications across all business verticals, SEM,SEO, Social media & display marketing, Website & mobile app development, A/B testing –Creative & media

Creating and executing of Brand Strategy and communications strategy at an enterprise level & large format campaigns for all LOB’s

Manage 360 Brand Communications across all media touchpoints including ATL, BTL & Digital

Creating Go-to-market brand & positioning strategies for all new product and capability launches

Maintaining media-agency network liasioning and work prioritization

Engaging in activities which improve Brand Health scores, salience, and SOV.

Supporting leader in the Advertising Review process and other internal reviews & audits

Managing the ATL budgets, monitoring & control including Management Reports

Responsibilites:

Create compelling marketing communications across all products, channels & media

Qualifications

Critical Factors to Success:

Portfolio engagement, Open rates/CTR’s, Social media engagement, Content integration, events & activations

Past Experience:

6-8 years of practical marketing experience with exposure to Digital marketing, ATL, BTL and other media

Academic Background:

Post graduate in Marketing with excellent oral & written English skills

Functional Skills/Capabilities:

Relevant experience in media buying, working closely with media houses and agencies across all channels.

Strong networking & agency management skills including negotiating contracts and management of TLM processes

Ability to manage multiple priorities in a fast-paced work environment and ensuring speed to market.

Proven ability to deliver under stress - responsive, proactive and results oriented .

Technical Skills/Capabilities:

Knowledge of Platforms:

Behavioral Skills/Capabilities:

Enterprise Leadership Behaviors

Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective

Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential

Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage

ReqID: 1+002611

Schedule (Full-Time/Part-Time): Full-time