Associate | Digital Marketing|Gurgaon

Work with Digital Marketing team on scaling the paid efforts of the company.

Work at this position would include:

Seamless execution of SEM & Facebook display campaigns.

Strong analytical background and direct experience in digital marketing

Identifying trends in data and adapting based on that

Coming up with innovate ways to run paid campaigns

As a paid marketing expert, you will be responsible for performance marketing campaigns on FB & Google adwords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role.

You will help create & execute strategy for new user acquisition and also returning user engagement on Google & FB. You should have in-depth knowledge of Adwords and be a hands-on marketeer having run search as well as display campaigns including A/B testing ads. Along with running the accounts you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.

Additionally if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus.

Responsibilities:

Executing marketing campaigns through SEM, Google Display & FB

Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.

Ensure process improvements pro-actively and improve operational efficiency

Periodic reporting to management on performance of campaigns

Gathering insights into campaigns and consumer behaviour and implementing the learnings

Partner with marketing manager to ensure that different campaigns are being executed

Developing and executing new and innovative strategies for consumer acquisition.

Continous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI