Associate Director -Consumer Behavior and Insights Business Partner

Job Description

Responsibilities


1) What to Sell?

Accountable for CB&I portfolio, especially - Consumer studies including U&A , segmentation and shopper studies + Syndication) which are core to CB&I.

Commercial ownership of the above solutions / study types

Close partnership with Local Vertical leaders in defining the outreach for the above and APAC CB&I Practice leader (specific consumer + syndication focus)

Identify the solutions / study types with the highest revenue opportunity
Ensure India needs are met in product development roadmap
Provide India teams visibility to product plans and timelines
Accountable for Revenue growth and penetration increase of these solutions

2) How to Sell?

Build a strong India community around these solutions’ portfolio:

A community that is formed with Sales & Delivery teams
Cross industry and client’s opportunities / Best practice sharing
Create and maintain central Knowledge Management drives to enable the community
Build and execute the Go to Market plans for CB&I Practice solutions under remit:

Campaign calendar (including client roadshows / outreach) & content
Commercial Decks / Proposal Decks
One pagers, Pitch decks , Battle cards
Demo Scripts
Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)
Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc).
Ensure that India Sales teams are enabled with best-in-class training materials:

Ensure sales decks & ‘pitch perfect’ examples are available
Develop automated gift of content (in partnership with Inside Sales)
Execute and coordinate the training plan
Connect with Sales and Practice teams in other countries to identify opportunities to apply in India

3) How to Operate?

This is a individual contributor role and reports to India CB&I Practice leader supporting India . Additionally, the role requires working on regional pitches and supporting APAC countries

The role requires Strong alignment with Vertical leaders in India and Regional Practice leader

Connect with Vertical leaders in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
Accountable for new product activation
Be directly involved in sales pitches & keep a close touch with clients:
Lead / heavy support to major RFPs
Proposal writing for inbound briefs and supporting the Vertical sellers
Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how
Identify white space in the portfolio / unmet client needs and seek partner / acquisition programs to meet those needs (where we will not build)
4) Financial Management

Achieve key financial metrics: revenue, profitability, adequate pipeline coverage as well as other related business development objectives
Understand the company’s financial guidelines such as forecast and pipeline management
Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Qualifications
Master’s degree or a Diploma in Marketing
Minimum 10-12 years’ experience in the Marketing, Customized Research industry
Prior working experience on Shoppers, Segmentation and U&A studies is a must
Has knowledge of research techniques and methodologies
Has strong analytical skills and business commercial acumen
English level: advanced oral and written
High Negotiation, Problem Solving & Communications Skills
Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
Influence skills, good level of relationship / networking, internal and external
Self-starter with solid organizational and planning skills
High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism.

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than +0% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion