Associate| Graphic Designer

Full Job Description
CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India’s next unicorn.

Role Specifics - Day in the Life

Responsible for CashKaro’s Design Language (on every platform) The core ownerships areas will be:
Design Consistency: Work with the team to create templates for different types of creative assets, and maintain the design language consistency at all times (creative assets include but not restricted to App Banners, Mailers, Landing Pages, Social Media Creatives, Performance Ads, etc)
Functionality: To make sure every creative asset meets its functional (readability, brand visibility, visual appeal, etc) and performance objectives (Engagement, Reach, Conversion, etc)
Quality Check: Maintain a close check on everyday creative assets on all platforms for quality assurance
2. Implement Design with Marketing Thinking

Conceptualise, oversee, and manage the overall design requirements across the company basis marketing objectives. From initial pitch to post, steer the thinking for the brand through all digital communication channels


2. Design Thinking - Landing Pages

Creating functional as well as visually appealing landing pages that cater to marketing objectives. CashKaro advertises several brands to its users, any landing page must showcase good reasoning through design and convince users to choose shopping a particular brand/product via CashKaro.


3. Team Management

The core ownerships areas will be:

Own building a robust team that delivers creative assets at the highest quality
Create processes that decrease the TAT and increase efficiency
Actively participate in the growth & upskilling of each individual in the team and instill team culture
Manage daily briefs from different marketing teams of the company
Create cross-department processes to help each team reach the highest efficiency & quality creative assets

4. Innovation
Help the brand evolve in its visual identity over the years, keeping in mind the mission & vision of the company. Constantly bring new ideas to the table that will help achieve brand & performance objectives. Bring new ways and formats of designs that will put CashKaro on a pedestal of great design amongst the Indian audience. (E.g.: 3D, GIFs, Interactive posts/ads, typography, interactive landing pages, etc)

HOW TO ASSESS?

Examples of such creatives from current/previous organisations
Ideas shared by candidate during interview

Must have skills

1. Should be able to demonstrate real craft for design

The candidate should have masteredCreating & maintaining a Brand Design LanguagePossess knowledge of all design tools & softwaresAbility to showcase talent in all kinds of design - Typography, Minimalism, 3D, UI, etcProven record of having created splendid creative assets for brands

2. Should showcase proper leadership skills

The candidate should be able toManage & balance the team’s his/her individual work load Maintain efficient processes to increase quality & decrease TATMentor every team member and map their growth trajectory

3. Should be a culture fit

The candidate should be able toCreate a motivating environment within the team and with other teams in the company Interact and brainstorm with other team leads to solve user problems for the companyUnderstand the importance of work-life balance and maintain a positive & productive work environment

Why Join Us - Our USPs and selling points
Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.

Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with a great learning work environment, we offer you a place full of opportunities to customize your career trajectory.

An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.

We've got you covered - From medical insurance, and well-defined policies to flexible WFH options, and scrumptious lunch to some amazing learning and development sessions- we've got your back!

Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.