Associate Marketing Manager

13 hours ago
Full–time
No Degree Mentioned
Job description
Roles & Responsibilities: • End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours • Own and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channels • Nurture, grow and maintain client relationships. Provide unique insights and value from marketing initiatives taken for their projects • Conceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projects • Track and maintain marketing budgets and revenue targets. Provide insights and implement ideas to improve ROI across all marketing initiatives • Identify, measure, track, optimise and improve all key health marketing indicators • Derive actionable insights from standard marketing KPIs • Identify the right target audiences based on the campaign brief & past data • Contribute to expansion of digital campaign portfolio of the company • Conduct market research to identify opportunities for growth. Keep upto date with the latest trends and developments in the live entertainment industry • Drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO • Train team members on various modules of brand and performance marketing to enhance their skill sets and grow the knowledge base of the team Skills: • Should have thorough knowledge of Meta & Google ads, including their algorithms • Should have thorough knowledge of Google Analytics and other common analytical tools • Should have at least 7 years of experience of with at least 3 in having executed and managed PPC campaigns, preferably for multiple brands • Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries • Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc • Should be extremely comfortable with data analysis • Should be extremely proficient with MS excel, Google sheets • Should have thorough understanding of SEO • Should have good understanding of content marketing and its use in various avenues of marketing