Associate Marketing Manager |Digital|

Job Description:

a. Responsible for product marketing for the solution and services offered by Laerdal Medical, in India & Southeast Asian countries (Nepal, Sri Lanka, Bangladesh & Bhutan)

b. Develop a discipline of customer knowledge and empathy within the Professional Education and Healthcare Provider market segments with a focus on the customer’s clinical and educational needs.

c. Serve as Launch Manager and participate on the global launch teams for new products within portfolio.

d. Contribute to the readiness and success of products’ sales channels.

e. Maintain deep understanding of market needs and share information with sales colleagues, channel partners and product portfolio owners.

Position Holder is Accountable For:

a. Accountable for driving market activities to acquire and maintain customers and reach revenue.

b. Develop and maintain relationships with collaborative partners and internal departments as required for the successful development and implementation of portfolio products.

c. Develop sales collateral (print and electronic), content, and tools and provide training and support to the sales channel to ensure readiness to successfully sell.

d. Initial contact for all form, fit, and function questions pertaining to products.

Responsibilities:

Ø Digital Marketing:

a. Playing key role in the inbound marketing efforts with goal of driving better customer engagement and lead generation.

b. Contribute to the creation and management of website content, that include product on e-commerce engine

c. Developing & driving end-to-end multivariate digital marketing campaigns, email marketing, transmedia drip marketing, and digital media campaigns.

d. Help create multi-step campaigns with marketing automation software called Eloqua. Help build digital assets within marketing automation software, such as emails, landing pages, and forms to support campaigns and programs

e. Produce and schedule social content that articulates the Laerdal Medical’s unique voice on Facebook, Twitter, LinkedIn and YouTube

f. Identify opportunities for website optimization that increase users, conversion and/or drive revenue

Ø Support Global Initiatives

a. Support regional execution of global program launches.

b. Execute regional tasks on specific global initiatives for the complete marketing mix following the direction of the group Business Units.

Ø Collaboration

a. Develop/maintain strategic relationships with key thought leaders, partners and organizations within the patient care segment.

b. Lead cross-portfolio groups to ensure partner solutions are launched and supported.

c. Frequent interaction with the Sales and Patient Care Simulation Specialist Teams to understand the needs of the sales teams and customers.

Ø Support the sales channels with market and product expertise in following ways:

a. Presentations & Demos: Produce standard product presentations and demo tools that can be used by the sales team.

b. Event Support: Provide product and market expertise for conferences, tradeshows, webinars, and seminars.

c. Channel Support: Provide ongoing support for the sales channel.

d. Create all necessary print, web, and email communications.

e. Participate in the creation of interactive channel support materials including product demonstrations, ROI calculators, and digital sales tools.

Ø Readiness - Ensure the organization’s ability to sell and support assigned products

a. Collateral: Create collateral for buyer personas focused on specific steps of the buying process.

b. Sales Tools: Create tools for sales focused on specific steps of the selling process.

c. Channel Training: Design and deliver training programs to help the sales channels use and sell the products.

d. Work with internal resources or Patient Care Simulation Specialist team to conduct webinar and hands on training for partner awareness.

e. Conduct training for new hires, sales, sales support, marketing, customer service, technical and educational support teams.

f. Participate in regional sales calls and meetings, and conduct trainings for team members such as sales support, inside sales, and technical support.

Ø Create go-to-market programs aligned with the buying process

Ø Marketing Plan: Articulate strategies and tactics for generating awareness and leads.

Ø Launch Plan: Ensure that all departments are prepared for new product releases.

Ø Lead Generation: Generate and nurture qualified leads.

Ø Referrals & References: Nurture relationships with customers to produce testimonials and user stories.

Ø Planning- Connect business plans with the organization’s to develop, promote, and deliver solutions to the market

Ø Positioning: Describe products by their ability to solve market problems. Create internal and external messages focused on key buyers or personas.

Ø Buying Process: Research and document the process target personas use to select products and the barriers they face.

Ø Business- Formalize product plans to deliver profitable solutions for market problems

Ø Pricing: Establish pricing models, guidelines, and procedures.

Ø Focus: Filter opportunities and focus on those with the greatest potential for the organization.

Requirements:

Ø Bachelor’s in marketing or business-related degree. Master’s/Postgraduate in Business Management preferred.

Ø Minimum 5 years’ experience in product management or marketing.

Ø Experience in the MedTech and pharmaceutical field is desirable.

Ø Travel up to 10-20 days per quarter for fieldwork to maintain close familiarity with field and competitive market conditions through contact with key customers. Flexible travel schedules requiring some weekend travel.Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall