Associate Team Lead | Social Paid Marketing

About the job

We are looking for a Social Media Manager/Lead with the ability to analyze data, structure campaigns and provide optimization solutions. The ideal candidate should have excellent communication skills, should be a quick problem solver and should have the ability to translate business needs into easily manageable tasks with quick implementation.

Key Responsibilities:

·Having a strong background in paid social campaign management, technology platforms, direct marketing experience

·Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, etc., and adapting strategies to suit different channels

·Develop creative and engaging social media strategies

·Develop, launch, and manage new campaigns for brand promotion and conversion

·Monitor, track, analyze and report on performance on social media platforms using internal client tools

·Leverage cross channel approach for performance improvement

·Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity

·Analyze competitor activity on social media

·Optimize the social media campaigns to achieve targets set by the client

·Manage the budget allocation & pacing for all social media campaigns

·Encourage collaboration across teams and departments

·Regularly liaise with clients via email or calls

Qualifications:

·3+ years of experience in Social Media Marketing

·Bachelor’s degree in a related field is a plus

·Any certifications in Facebook/LinkedIn Marketing would be a plus

Requirements:

·Ready to work from office in Gurgaon

·Ready to work on high priority tasks and deadlines

·Proven skills in running paid campaigns on Social platforms like Facebook, LinkedIn, etc.

·Good project management skills with proven ability to complete complex projects on time.

·A deep understanding of the key metrics and levers available to drive performance marketing optimizations

·Understanding of Audience overlap and minimizing the impact of the same.

·Knowledge of creating custom audiences

·Have an eye for creative and social marketing trends

·High-level proficiency in MS Excel, PowerPoint, and Word