Asst| Marketing Manager

About Us:

Although humans have made significant progress, the world still faces challenges that cause pain and distress.

While some may attribute this to external factors such as poverty and war, many people struggle due to emotional issues.

Insecurities, depression, anger, stress, fear, and poor self-image can devastate individuals' lives, affecting their careers, families, and overall well-being.

Better Mind Institute aims to address these issues through the use of tried-and-tested psychological techniques.

Mental health has been in the spotlight more recently, but even those who are otherwise thriving may struggle to reach their full potential for various reasons.

By merging the most current neuroscience, applied psychology, and ancient wisdom, Better Mind Institute strives to help people lead happier, more fulfilling, and successful lives.

The goal of Better Mind Institute is to help individuals achieve better health, successful careers, and loving relationships. Through our comprehensive approach, we empower individuals to overcome emotional challenges and unlock their true potential.

By providing a combination of evidence-based techniques and insights from various disciplines, we guide individuals towards a more balanced and fulfilling life. Our mission is to be a catalyst for positive change and support individuals in their journey towards personal growth and well-being.

Our Vision is a world where everyone thrives through collaboration, equality, and compassion. We envision a future without barriers, abundant opportunities, and collective striving for a brighter tomorrow."

Our Mission is to empower individuals to address matters of personal significance by fostering a unified state of consciousness. Through this transformative journey, they lead fulfilling and prosperous lives while making substantial contributions to the well-being of others."

About This Position

As we expand our team, we have opened an Assistant Marketing Manager position. This position intends to run all the marketing-related activities to bring our message to people who can benefit from our services.

Skills required: For this marketing management and administration position, candidates need to have basic skills in the following:

Marketing Knowledge: We seek candidates with a strong understanding of marketing principles, strategies, and tactics. They should demonstrate familiarity with various marketing channels, including digital marketing, social media, content marketing, and email marketing.
Impeccable English: Strong spoken and written English proficiency is necessary for this position. The ideal candidate should possess excellent communication skills, including fluency, grammar, and vocabulary. The ability to articulate ideas effectively and produce well-written content is essential.
Basic Copywriting Skills: The ideal candidate should possess basic copywriting skills and can review and edit copy written by others, correcting minor errors and ensuring accuracy. Familiarity with grammar, spelling, punctuation, and style conventions is essential.
Social Media Skills: The ideal candidate should understand social media platforms, including Facebook and Instagram. They should be proficient in creating engaging posts, responding to comments and messages, and utilising social media management tools. Experience with boosting posts and running targeted social media ad campaigns is highly desirable.
Technological proficiency: you should be able to use (or quickly learn) different software required for marketing purposes, such as customer relationship management (CRM) systems, marketing automation platforms, content management systems (CMS), and social media management tools. Proficiency in Microsoft Office Suite, particularly Excel, is also essential.
Visual Aesthetics: you should be able to see good or bad media ( for example, a YouTube video or website pages ) when you see it and guide the designers/editors accordingly.
Basic knowledge of online, direct-response advertising.
Job Scorecard - While the metrics of this position will change as the needs of the organisation evolve, the following metrics will form the basis of performance evaluation:

Customer Acquisition Cost (CAC)
Lead-to-Customer Conversion Rate
Task Description: Currently, these tasks deliver the results in the above KPIs. More or different tasks may be identified in communication with the selected candidate.

Writing Marketing Emails regularly:
Managing the Website and Blog:
Evaluating Facebook and Google Ad Campaigns and guiding freelancers for improving ROI through testing different copy and creatives.
Recruiting and Managing work delivery from freelancers.
Creating social media post creation and handling.
Our recruitment process is long because we invest a lot of time and money in developing and providing our team members with exciting opportunities and growth. We are, therefore, very thorough with the process:

Step 1: Fill out the job application form.
Step 2 - Sample copywriting task (done live with us)
Step 3 - Screening interview
Step 4 - Final interview
Step 5 - Reference check calls with previous employers.
If you want to join our work, apply for this position.

Job Type: Full-time

Salary: ₹45,000.00 - ₹65,000.00 per month plus annual bonus.

Schedule: Day shift

Minimum Work Experience: 3 years of similar work experience with proof of work effectiveness.

Work Remotely: Yes.

Job Type: Full-time

Salary: ₹45,000.00 - ₹65,000.00 per month

Benefits:

Work from home
Schedule:

Day shift
Supplemental pay types:

Yearly bonus
Education:

Bachelor's (Preferred)
Experience:

relevant: 3 years (Required)
Language:

English fluently and impeccably (Required)