B2B Digital Growth & Marketing Automation Manager

Job Title

B2B Digital Growth & Marketing Automation Manager

Location: Remote
Type: Full-Time
Experience: 5-8 years of B2B Digital Growth Marketing

Compensation: ₹10 – 12 lakhs per annum
Includes 70% fixed + 30% performance-based variable. Quarterly accelerator bonus available for exceeding targets.

About Catallyst

Catallyst is a fast-growing B2B services company that partners with organizations to assess their digital readiness, create enterprise-wide digital culture, and design strategic learning journeys and digital innovation labs. Our clients include some of the most ambitious corporates in India and APAC. We are on a mission to help companies thrive in the digital age through strategy, education, and execution.

Role Overview

We are looking for a sharp, hands-on digital marketer who can own and run Catallyst’s digital revenue engine. You will drive lead generation and brand growth across LinkedIn, email, and paid media — powered heavily by AI automation tools. You’ll work directly with the MD to ensure a full-funnel growth strategy is implemented, with the goal of generating 20+ qualified meetings per month and building ₹25–30 Cr in qualified pipeline annually.

What You’ll Be Doing
• Execute outbound campaigns to over 500 ideal client prospects every week using tools like Dripify and Apollo. Campaigns should achieve a minimum of 12% connection rates and be personalized using ChatGPT or similar AI tools.
• Manage and enrich prospect data using platforms like Lusha or ZoomInfo, ensuring zero bounce rates and high-quality lead scoring via HubSpot workflows.
• Plan and run always-on LinkedIn advertising campaigns with a target Cost Per Lead (CPL) of ₹250 or lower.
• Produce two thought-leadership posts and one gated content asset per month, working closely with subject matter experts. Aim for a 30% conversion rate from download to sales-qualified lead.
• Maintain a real-time marketing dashboard with key funnel metrics. Run two A/B tests monthly to continually optimize performance.
• Strategically grow LinkedIn engagement for both Catallyst’s corporate page and the Managing Director’s profile, aiming for +100% year-over-year follower growth and visibility among C-suite audiences.

Who We’re Looking For

We’re seeking someone with 5 to 8 years of experience in B2B demand generation or digital marketing, especially in the services or SaaS space. You should have previously built or managed a pipeline of at least ₹20 Cr per year and have full-funnel ownership experience.

You should be fluent in using platforms such as Dripify, Apollo, Lusha, HubSpot, GA4, and AI content tools like ChatGPT or Jasper. A solid understanding of copywriting, performance metrics (like SQLs and CPL), and executive-level communication is essential.

Bonus Points If You Have:
• Experience working in consulting, HR tech, learning and development, or digital transformation sectors.
• Familiarity with intent platforms such as 6sense or Bombora.

Success Metrics (KPIs)
• Minimum of 20 qualified meetings (SQLs) per month.
• At least ₹30 Cr of pipeline generated per year.
• CPL of ₹250 or lower via email and LinkedIn outreach.
• Minimum of 60% of all touchpoints to be automated.
• LinkedIn follower growth of 100% annually across both company and leadership profiles.

What You’ll Get
• Work-from-home flexibility with one day a week in-office (if you are in Mumbai).
• Uncapped performance bonus and fast-track opportunity to lead growth function within 18 months.

Direct mentorship from the Catallyst MD and regular engagement with global faculty and advisors.

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:
• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Work from home

Schedule:
• Day shift

Supplemental Pay:
• Performance bonus
• Quarterly bonus
• Yearly bonus

Application Question(s):
• Do you experience in Marketing Automation with AI?

Education:
• Master's (Required)

Experience:
• B2B Marketing: 5 years (Required)
• Lead generation: 5 years (Required)
• Marketing automation: 2 years (Required)
• Digital marketing: 5 years (Required)
• Branding: 5 years (Required)