B2C Marketing Manager

Our client is a rapidly expanding digital health platform focused on providing personalized healthcare solutions directly to consumers. The platform integrates seamlessly with Shopify, offering users a comprehensive experience from product discovery to post-purchase care. They are seeking a strategic and experienced B2C Marketing Manager to spearhead their marketing efforts, manage external partnerships, and scale their brand to new heights.

Location: Fully Remote (Work from Home), + AM - 5 PM EST

Key Responsibilities:

Agency and Contractor Management: Oversee and manage external marketing agencies and contractors, ensuring all deliverables meet brand standards and business objectives.
Ad Review and Optimization: Regularly review ad performance across all platforms, providing insights into what is working and what isn’t. Recommend adjustments and optimizations to improve campaign effectiveness and ROI.
Lifecycle Email and SMS Marketing: Implement lifecycle email and SMS marketing strategies to nurture leads, upsell existing customers, and enhance customer retention.
D2C Platform Scaling: Leverage prior experience in scaling direct-to-consumer platforms to drive growth and customer acquisition.
Shopify Management: Utilize Shopify experience to optimize the e-commerce platform, improving user experience and conversion rates.
Creative Strategy and Branding: Collaborate with creative teams to develop innovative ideas for brand positioning and marketing campaigns. Ensure all marketing efforts reflect the brand's voice and identity.
Copywriting: Apply copywriting skills to craft compelling messages that align with the brand’s voice and objectives.
Agility and Adaptability: Operate in a scrappy and agile manner, quickly adapting to changes and coming up with creative solutions to challenges.
Performance/KPI Tracking: Establish and monitor key performance indicators to assess the effectiveness of marketing strategies and initiatives.

What Success Looks Like:

Effective Agency Management: Successfully manage external partners to ensure cohesive and effective marketing efforts that drive growth.
Platform Growth: Demonstrate significant growth in the direct-to-consumer platform, evidenced by increased traffic, conversions, and customer retention.
Successful Lifecycle Campaigns: Launch and manage lifecycle email and SMS campaigns that lead to improved customer engagement and higher lifetime value.
Innovative Branding: Introduce creative branding strategies that enhance the brand’s market presence and resonate with the target audience.

Required Skills and Qualifications:

Experience: 5+ years of experience in B2C marketing, with a strong focus on scaling direct-to-consumer platforms.
Budget Management: Substantial experience managing multi-million-dollar marketing budgets.
Global Brand Experience: Experience working with global brands and understanding diverse markets.
Technical Skills: Proficiency in Shopify and lifecycle email/SMS marketing platforms.
Creative Skills: Strong creative insight, with experience in branding and copywriting.
Communication Skills: Excellent verbal and written communication skills in English.
References: Ability to provide professional references demonstrating success in similar roles.
Time Zone: Availability to work in the EST time zone.

Additional Requirements:

English Proficiency: Must have excellent command of the English language.
Application Process: To be considered for this role, please complete the following steps:
Fill in the application form.
Record a video showcasing your skill sets and relevant experience.
This role offers an exciting opportunity for a B2C Marketing Manager to make a significant impact on the growth and success of a leading direct-to-consumer healthcare platform. If you are passionate about marketing, skilled in scaling platforms, and eager to lead innovative campaigns, we invite you to apply.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets