Branch Manager-Rural

Job Requirements

Job Title – Branch Manager-Rural

Business Unit - Retail Banking

Function – Rural Banking

Job Purpose:

The role entails managing and scaling up the Rural banking business for the branch by creating strategies to achieve growth targets for the branch by managing operations and resources in the most cost efficient and technology effective manner. It also entails developing constructive relationships with key local dealers and working closely with them to boost volume of business by establishing a strong foundation with them as their financial partner of choice. It is accountable to ensure expansion of branch footprint, product penetration and delivery of high-quality customer service. The role will closely collaborate with the product and operations teams to drive effective customer acquisition, servicing and deepening. It includes building up teams, systems, process and culture relevant to the branch network scale.

Roles & Responsibilities:
• Own the liabilities for the branch and direct all operational aspects including distribution operations, customer service, administration and sales.
• Responsible for working towards achieving sustainable profitability for Liabilities sales of the branch.
• Custodian of people, processes and documents for the branch; expected to manage the liabilities for the branch and work towards achieving sustainable profitability.
• Manage a team of assistant branch managers and relationship officers to drive client acquisition, deepening of existing relationships and addressing all needs of customers by providing gamut of banking services.
• Assess and monitor portfolio quality and loan limits, Conduct field audits and customer verifications.
• Achieve productivity, efficiency, financial (budget and cash flow), customer service targets and ensure statutory compliance for the branch.
• Assess local market conditions and identify current and prospective sales opportunities.
• Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs.
• Adhere to high ethical standards and comply with all regulations/applicable laws.
• Cultivate relationships with individual and corporate customers.
• Spearhead manpower planning, recruitment and training processes for both on-roll and off-roll employees to ensure high performing talent across levels.
• Develop and implement livelihood advancement and community development initiatives.
• Bring out the best of branch’s personnel by providing training, coaching, development and guidance.
• Evaluate the feasibility of new initiatives in offering, channel & process point of view and ensure its implementation to improve overall operational efficiency.
• Collaborate with other branch departments and functions to provide products and service offerings to the customer.

Secondary Responsibilities:
• Spearhead manpower planning, recruitment and training processes for all employees to ensure high performing talent across levels.
• Develop and implement livelihood advancement and community development initiatives.
• Bring out the best of branch’s personnel by providing training, coaching, development and guidance.
• Evaluate the feasibility of new initiatives in offering, channel & process point of view and ensure its implementation to improve overall operational efficiency.
• Collaborate with other branch departments and functions to provide products and service offerings to the customer.

Managerial & Leadership Responsibilities:
• Mentor and coach senior team members to percolate ethos of customer centricity, innovation, compliance and integrity.
• Create environment for team to focus on automation and digital enablement to fulfil customer’s needs holistically.
• Attract & retain best-in class talent to meet Bank's rapid growth targets.

Key Success Metrics:

CASA and TD growth targets, customer acquisition targets.

Educational Qualifications:

Bachelors in Math’s / Commerce / Arts / Science / Biology / Business / Computers / Engineering / Management / any other.

Experience:

5-10 years of relevant experience in Rural Branch Banking or allied Business.