Branch Manager | |Y|421|

- Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head.
- Develop and implement branch specific marketing & communication strategies to build Bank brand and to achieve branch targets.
- Owner of Branch P&L;, Cascade the branch scorecard to branch and sales employees to achievement of targets.
- Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget.
- Generate sales through assets, liability and other banking products as well as TPP.
- Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any.
- Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions.
- Reduce customer dormancy and customer attrition.
- Ensure branch target achievement through effective upselling and cross selling.
- Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively.
- Ensure effective execution of marketing campaigns and conversion of customer referrals.
- Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships.
- Address customer queries and grievances escalated by the branch personnel in a timely manner.
- Ensure Lead sharing with respective Business like for Assets etc.
- Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting.
- Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit.
- Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.
- Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel.
- Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members