Brand Content Writer

Job description
Brand Content Writer - £26,000 -£34,000 dependent on experience – Edinburgh/ Hybrid

The Role

Do you excel at crafting compelling content that inspires and engages audiences? Are you ready to shape the voice of a leading travel company, creating exceptional experiences for customers? We’re looking for a skilled Brand Content Writer to join our Marketing team.

In this role, you'll be at the heart of our brand storytelling. You'll work closely with our marketing and product teams to create compelling content, including travel guides, tour products, customer communications, HR policies, print media and blog articles.

Ready to bring your creativity and expertise to our team? Apply now to start your journey with Travel Connect.

Key Responsibilities:
• Write high-quality, on-brand text for various media, including travel guides, customer communications, blog articles and print materials.
• Edit and proofread content produced by colleagues and freelance writers.
• Collaborate with teams to optimise travel products for SEO and ensure all materials are accurate and engaging.
• Create content that excites customers, encourages bookings, and helps them prepare for their tours with ease.
• Manage internal and external communications, including newsletters, press releases, and corporate updates.
• Ensure brand consistency across platforms and maintain clear distinctions between different brand voices.

The Company

We specialise in creating unforgettable travel experiences for people who wish to visit Northern Europe and the Alps. Travel Connect has over 300 employees across 8 brands, including Nordic Visitor which was established in 2002. Our offices are based in Iceland, Scotland, Sweden and Germany, and we are continuing to grow fast.

Join our team and you'll work with a group of friendly and energetic travel professionals at our UK office based in central Edinburgh.

What sets us apart is our vibrant culture, which we’re really proud of and everyone contributes to. You’ll be part of a culture that inspires employees to pursue and achieve great results. Our workplace atmosphere motivates people to continuously improve themselves and others around them. We support each other through a shared vision and create a collaborative environment for all to thrive. We prioritise and really care about the well-being and work-life balance of our employees.

The Benefits
• Company annual appraisal & bonus scheme.
• 25 holiday days plus 10 bank holidays per year.
• Bupa healthcare package.
• Contributory Pension Scheme.
• 35 days annual leave (inclusive of public holidays).
• 20 days workcation (work from anywhere in the world) per year.
• Free lunch (in office) provided Monday to Thursday.
• Snacks provided.
• Company culture centred on work-life balance and well-being.
• Flexible working hours.
• Regular events organised by our social and health committees.

The Person

We’re looking for someone with:
• A degree in marketing, communications, journalism, or a related field.
• Proven experience in content writing across multiple platforms.
• Exceptional writing and editing skills with a native-level command of English.
• Strong organisational skills and the ability to work under pressure.
• Knowledge of content management systems, social media platforms, and SEO best practices.
• A collaborative mindset and the ability to adapt quickly to changing priorities.
• Experience in the travel industry is desirable but not essential.