Brand Designer

The ideal candidate will demonstrate boundless creativity and endless curiosity for mobile apps and emerging online platforms. We make ourselves essential through deep knowledge of technology, and content creation. This role will be key in educating and enabling a consistent brand experience through industry experience related to creative philosophy, design principles, and brand standards.

Responsibilities;

- Understand the business use case through extensive research and analyse our brand positioning.

- Clearly visualize and understand target audiences and create materials that will appeal to them.

- Provide a high level of expertise in solving complex problems with a strong understanding of brand voice, audience, and strategy.

- Effectively communicate conceptual ideas and design rationale.

-Think critically and strategically about the brand experience and how it drives value and resonates through brand campaigns and other channels (buyer journey).

- Use Design Thinking and other processes, to help drive thought leadership and work cross-functionally to define brand experiences that are innovative, solve real problems, and have impact on the business.

- Create an Identity System - Logo, colors, fonts, taglines, patterns, icons. Generate clear ideas, concepts and designs of creative assets from beginning to end.

- Ensure all creative produced has sophisticated typography and works in design both online and offline formats.

- Devise the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.

- Pitch ideas in the development of engaging, usable, and beneficial interactions for the user and demonstrate through the website and app.

- Create rapid prototypes to validate design concepts using split A/B tests and product performance.

- Create psychological cues that can be integrated in the product to make apparent to the consumers; the product’s usability, value, and benefit.

- Create and Animate icons in strategic sections on Web and App to enhance the user experience and put things in focus to help in the navigation within the platform.

- Work closely with the product development department and collaborate with UX Designers to create and maintain a cohesive and consistent brand experience between Marketing and Product.

Requirements :

- Strong sense of concept development, strategy, research, and problem-solving in a fast-paced, iterative environment.

- Deep knowledge, passion and expertise in all aspects of layout, typography, illustration, image making, digital and event/brand experience production.

- 5+ years experience leading brand and marketing design

- Solid knowledge of color theory, use of texture, visual presentation, identity design, motion arts, animation.

- Proven well-designed examples of responsive grid-based layouts.

-Strong work portfolio that demonstrates systematic and creative design thinking as well as a deep understanding of UI/UX best practices.

- Demonstrable design thinking and execution skills with a strong portfolio of brand identity and icon design.

- Proficiency in graphic design, motion graphics, digital art, a sensitivity to typography, color, layout, materials/textures.

- Deep understanding of information design & architecture, gestalt principles, and user psychology.

- A strong and relentless eye for the smallest details