Burger King - Senior Manager/Deputy General Manager - CRM & Loyalty
- Category: Marketing Executive Jobs
- Location: Mumbai, Maharashtra
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 16K to 30K
- Published on: 2025/09/13
Job Description:
1. Obsess over customers and deep dive into their engagement using available analytical tools and platforms like Clever Tap & AppsFlyer.
2. Responsible for driving repeat revenue for the app/Web customers, using Email, SMS, Push notification, marketing automation, customer segmentation & cohort management.
3. Perform extensive campaign analysis on a daily, weekly, monthly basis to find user & revenue growth opportunities.
4. Work closely with Brand team and Analytics team to drive CRM & O2O (Offline to Online) strategy
5. Prepare a monthly communication calendar to highlight key platform priorities, and ensure timely execution in collaboration with creative team; good copy-writing skills would be highly desirable
6. A/B Testing with different content for Push notification, Email and SMS.
7. Develop personalized user experience: surfacing the right content on right platform for right audience. Should have good understanding of customer acquisition/ retention strategies & app conversion
8. Will be an individual contributor, with ability to excel in a fast-evolving digital environment
9. Should be excellent with business analysis, should have hardcore execution skills & high bias for action.
10. Must demonstrate high level of ownership and responsibility for driving assigned business outcomes
11. Must be willing to take on additional responsibilities as the business & operations evolve.
12. Managing and Maintaining the budget for the Digital Team and ensuring that financial resources are allocated effectively and kept within set limits.
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