Business Development Executive

Job Description
JOB DESCRIPTION
JOB TITLE
Sales Executive
BUSINESS UNIT / FUNCTION
Position: Sales Executive
Division : Vision Care
LOCATION
Within India as defined by Business
OBJECTIVES/PURPOSE OF JOB
To be responsible for the targeted Sales delivery of the assigned territory for the year and to run the sales operations of the division as per systems and processes.
To maintain and Grow market share and maximize secondary & tertiary sales of Vision Care products in designated markets / customers.
To manage and expand distribution by identifying new locations / outlets and act as liaison between the company and distributor, distributor and the retailer / point-of-sale
KEY ACTIVITIES/RESPONSIBILITIES
Meet monthly sales targets - secondary / tertiary
Identify and activate key accounts and channel opportunities in assigned area / territory
Establish effective and cost efficient sales and service procedures for the accounts
Execute prescribed merchandising standards, promotions for key accounts at the local franchise level
Coordinate with senior management to develop monthly action plans for achieving targets
Drive volumes by creating additional vending points, introducing products and packs, managing promotions to drive consumption, in premise signage presence and brand pack display at prominent locations
Ensuring that all display material developed and executed at the local level are aligned with the regional policy on the same and duly approved
Identify opportunities for, plan and execute trade, consumer and event promotions
Liaise with Corporate Marketing and Regional Operations to execute regional events and promotions
Channel marketing, sales activation at key accounts
Planning & monitoring
Relationship management
Events, promotions, merchandising
Tracking and reporting competitive activities and Sales turnover
SCOPE OF POSITION
Sales volume responsibility as per targets
Budget responsibility as per targets
KEY RELATIONSHIPS
Distributors, ECPs, Retailers, Chemists etc.
QUALIFICATIONS
Graduate, MBA preferred, BBA
EXPERIENCE
1-2 years of experience Preferably from FMCG and healthcare industry