Campaign, Programs and Events Manager - ANZ

Build the future of the AI Data Cloud. Join the Snowflake team.

As the Campaign, Programs and Events Manager, you are responsible for driving enablement and awareness activities through field programs for some of our large customers and prospects. You will execute targeted marketing programs to generate awareness, pipeline, move prospects through the sales cycle and help build a customer relationship. In addition, you are expected to successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a highly-organised self-starter with a natural curiosity to learn and to explore.

Job Description
Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.

Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in ANZ.

Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies

Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.

Manage project timelines, quality issues, resources, and budget

Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics

Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

Regular tracking and reporting on campaign performance

Requirements
8-12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS

Proven track record of building Developer/ Market Readiness programs

Bachelor's Degree in, Marketing, Business Administration, or related field

Ability to understand and communicate to diverse technical and non-technical audiences

Penchant for technology creativity to “think outside the box” and leadership to execute effectively

Experience building and delivering of field marketing covering campaigns, events and digital

Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company

Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders

Hands-on execution ability with effective project and time management

Project management, prioritization, organisational skills, accuracy in performance and details driven

Experience in Salesforce, Marketo, Wordpress

Highly metrics driven

Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)

Ability to maintain an optimistic, pragmatic, and self-starter attitude

Global mindset and ability to think across discipline, industries, cultures and scenarios.

Fluency in English language

Candidate to be based in either Sydney or Melbourne.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?