Channel Marketing Director| Alternatives

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor's degree or the equivalent combination of education and relevant experience AND
10+ years of total relevant work experience
FINRA licenses are not required and will not be supported for this role
Benefits
This role is eligible for full time remote work
$137,000 - $234,000 USD for the locations of: Colorado and the State of Washington
Base salary is only one component of our total compensation package
Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance
Responsibilities
Manages and develops our Alts channel marketing
Leads multiple cross-functional teams
Accountable for the selection of internal and external partners
Stays abreast of client needs and market developments and participates substantively in the development of segment marketing strategy that optimize placement, engagement and value propositioning of our products and value-added offers
Accountable for the creation of integrated marketing plans aligned with segment marketing, product, and business strategy
Accountable for the ROI of marketing investments managed
Applies extensive understanding of the segment client and prospect populations across multiple channels to create and execute a national marketing plan to drive business results for respective key market/segments across the firm
Solicits and gathers feedback and competitive intelligence from internal and externals sources and identifies new and better ways to develop content and tools that ensure ideal positioning within respective segment
Oversees execution of plans, ensuring appropriateness, consistency, and timeliness of key messages and data for all audiences and drives brand positioning to highlight key elements and Leads the project plans and overall execution of the marketing plans for multiple channels within a specific segment, including determining necessary internal and external partners, securing their necessary support, and determining necessary legal and compliance filings offers that differentiate and demonstrate T
Rowe Price's regional and global value propositions against competitors in the market
Builds processes around continuous improvement
Partners with centers of excellence to constantly increase campaign effectiveness and identify ways to enhance the client and prospect experiences, informed by the needs and preferences of targeted customer segments
Responsible for providing inputs into annual reporting on results against the marketing plans
Serves as subject matter expert for effective marketing and value-add services directed to respective markets/segments
Offers thought leadership content at client-specific or industry events
Trains individuals and groups involved in ongoing marketing plan production/maintenance to ensure long-term success
Job description
Role Summary
Manages and develops our Alts channel marketing. Leads multiple cross-functional teams. Accountable for the selection of internal and external partners. Stays abreast of client needs and market developments and participates substantively in the development of segment marketing strategy that optimize placement, engagement and value propositioning of our products and value-added offers. Accountable for the creation of integrated marketing plans aligned with segment marketing, product, and business strategy. Accountable for the ROI of marketing investments managed.

Responsibilities:
• Applies extensive understanding of the segment client and prospect populations across multiple channels to create and execute a national marketing plan to drive business results for respective key market/segments across the firm. Solicits and gathers feedback and competitive intelligence from internal and externals sources and identifies new and better ways to develop content and tools that ensure ideal positioning within respective segment. Oversees execution of plans, ensuring appropriateness, consistency, and timeliness of key messages and data for all audiences and drives brand positioning to highlight key elements and Leads the project plans and overall execution of the marketing plans for multiple channels within a specific segment, including determining necessary internal and external partners, securing their necessary support, and determining necessary legal and compliance filings offers that differentiate and demonstrate T. Rowe Price's regional and global value propositions against competitors in the market.
• Builds processes around continuous improvement. Partners with centers of excellence to constantly increase campaign effectiveness and identify ways to enhance the client and prospect experiences, informed by the needs and preferences of targeted customer segments. Responsible for providing inputs into annual reporting on results against the marketing plans.
• Serves as subject matter expert for effective marketing and value-add services directed to respective markets/segments. Offers thought leadership content at client-specific or industry events. Trains individuals and groups involved in ongoing marketing plan production/maintenance to ensure long-term success.

Qualifications:
Required:
• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 10+ years of total relevant work experience

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for full time remote work.

Regional Requirements:

Base salary range:

$137,000 - $234,000 USD for the locations of: Colorado and the State of Washington

$171,000 - $2+2,000 USD for the locations of: California and New York

Placement within the range provided above is based on the individual's relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

This job posting is expected to be available until 5/25/2024.