Channel Marketing Manager, Canada, (Ring Offline)

DESCRIPTION

The Marketing Manager Ring Offline, Canada, will be the driving force behind elevating Ring’s innovative home security solutions across Canada, focusing on increasing brand awareness, customer engagement. This role will support developing and executing marketing strategies, collaborating with cross-functional teams in a matrix organization, and managing campaigns to drive product discovery. The ideal candidate is a creative and strategic leader with a passion for consumer technology, strong analytical skills, and a proven ability to deliver results in a dynamic, fast-paced environment.

Key job responsibilities
Strategic Marketing Leadership: Help develop and execute comprehensive marketing plans to enhance Ring’s offline brand presence, aligning with global business objectives.
Cross-Functional Collaboration: Partner with sales, product, operations, and PR teams to help create cohesive strategies that capitalize on market opportunities and enhance customer experience.
Campaign Management: Plan, coordinate, and execute marketing campaigns, including digital, email, and in-store initiatives, testing and measuring approaches to optimize results and customer response.
Offline Channel Marketing: Plan and execute offline channel marketing strategies including in-store merchandising, point-of-purchase displays, retail promotions, trade shows, dealer events, and print materials to drive brand awareness and sales through brick-and-mortar retail partners and distributors.
Brand and Content Development: Oversee the creation and updating of compelling content for Ring’s products across digital platforms, ensuring alignment with brand standards and local market needs.
Customer Insights: Leverage customer feedback and market trends to define local market segments, refine messaging, and tailor campaigns to resonate with Canadian consumers.
Stakeholder Engagement: Build and maintain relationships with internal teams, external partners (e.g., retailers, media), and senior leadership to support marketing initiatives.
Performance Accountability: Own the performance of marketing initiatives, tracking metrics such as brand awareness, customer engagement, and ROI, while managing budgets effectively.
Brand Representation: Act as a key ambassador for Ring Offline in Canada, representing the brand at industry events, trade shows, and media engagements to strengthen market presence.

About the team
Since its founding in 2013, Ring has been on a mission to make neighborhoods safer. From the video doorbell to the DIY Ring Alarm system, Ring’s smart home security product line, and the Neighbors app, offers users affordable whole-home and neighborhood. At Ring, we are committed to making home and neighbourhood security accessible and effective for everyone – while working hard to bring communities together around the world. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you’re always home.
BASIC QUALIFICATIONS

Experience:
6+ years of experience in marketing, preferably within consumer electronics, home security, or related consumer goods sectors.
Proven track record of developing and executing successful marketing campaigns in a fast-paced environment.
Experience working with cross-functional teams in a matrix organization to achieve business goals.
Familiarity with the Canadian consumer electronics or home security market is highly desirable.
Skills & Education:
Exceptional strategic thinking and analytical skills to identify market opportunities and optimize campaign performance.
Strong creative and storytelling abilities to craft compelling brand narratives and content.
Highly organized, with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
Proficiency in digital marketing tools, content management systems, and performance metrics analysis.
Highly proficient in both spoken and written English and French
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred but not essential.
PREFERRED QUALIFICATIONS

Attributes:
Results-driven with a strong sense of ownership and accountability.
Adaptable and thrives in a dynamic, fast-paced environment.
Passionate about consumer technology and delivering customer-centric marketing solutions.
Creative, with a proactive approach to problem-solving and a bias for action.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.