Chief Marketing Officer |CMO|

Job highlights
Identified by Google from the original job post
Benefits
Pay: From $140,000.00 per year
401(k)
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Monday to Friday
Responsibilities
We are seeking a dynamic and strategic Chief Marketing Officer (CMO) to oversee the company’s overall marketing and advertising strategy
This role will be worked on-site out of the firm's Miami office
Developing Marketing Strategies:
Create tailored marketing campaigns for each practice area, emphasizing the firm's expertise in property damage, personal injury, nursing home negligence, medical malpractice, and immigration
Brand Building and Reputation Management:
Enhance and maintain the firm’s reputation through thought leadership, client testimonials, case victories, and a robust digital presence
Lead community-focused initiatives, sponsorships, and public service campaigns relevant to the firm’s practice areas
Collaborate with the firm’s marketing agencies to optimize the website and content for search engines
Ad Budget Management and Market Expansion:
Effectively manage the advertising budget to align with the firm’s growth strategies
Lead Generation and Client Acquisition:
Develop innovative strategies to attract potential clients across multiple channels
Client Retention and Referral Programs:
Design programs aimed at retaining clients and fostering referrals
Collaborating with Leadership:
Work closely with the firm’s leadership team to align marketing initiatives with the firm's strategic vision
Tracking and Analyzing Performance:
Measure marketing ROI and acquisition costs, ensuring the success of campaigns through continuous data analysis
Develop and implement a communication plan to address any negative press
Job Type: Full-time
Job description
Job Summary
We are seeking a dynamic and strategic Chief Marketing Officer (CMO) to oversee the company’s overall marketing and advertising strategy. This role will be worked on-site out of the firm's Miami office.

Key Requirements / Responsibilities:

Developing Marketing Strategies:
• Create tailored marketing campaigns for each practice area, emphasizing the firm's expertise in property damage, personal injury, nursing home negligence, medical malpractice, and immigration.

Brand Building and Reputation Management:
• Enhance and maintain the firm’s reputation through thought leadership, client testimonials, case victories, and a robust digital presence.

Community Outreach and Advocacy:
• Lead community-focused initiatives, sponsorships, and public service campaigns relevant to the firm’s practice areas.

Digital Marketing and SEO:
• Collaborate with the firm’s marketing agencies to optimize the website and content for search engines.

Ad Budget Management and Market Expansion:
• Effectively manage the advertising budget to align with the firm’s growth strategies.

Lead Generation and Client Acquisition:
• Develop innovative strategies to attract potential clients across multiple channels.

Client Retention and Referral Programs:
• Design programs aimed at retaining clients and fostering referrals.

Collaborating with Leadership:
• Work closely with the firm’s leadership team to align marketing initiatives with the firm's strategic vision.

Tracking and Analyzing Performance:
• Measure marketing ROI and acquisition costs, ensuring the success of campaigns through continuous data analysis.

Communication and PR:
• Develop and implement a communication plan to address any negative press.

Job Type: Full-time

Pay: From $140,000.00 per year

Benefits:
• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:
• Monday to Friday

Work Location: In person

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