Client Services Representative

Job Description:

As a Client Servicing Representative, the responsibilities will include:
• Developing and executing the Trade & BTL Marketing strategy of various Brands to

achieve defined business objectives (KPIs)
• Managing Brand communication for BTL activations for multiple products aligned with

corporate Brand strategy
• Ensuring the proper development, execution, and bench-marking of all Trade and BTL

Programs designed to Increase Brand Visibility of Clients we look after and Top

of Mind Awareness and Recall for the Brand
• Leading trade marketing initiatives to ensure a proper strategy is in place to meet

both brand and customer expectations for our respected Clients
• Designing & implementing BTL marketing plans for augmenting the business volume by

enhancing brand visibility, top of mind awareness & recall.
• Implementing and evaluating both trade and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of trade and consumer participation
• Creating and maintaining the trade marketing calendar of activities and special

promotions in coordination with both the Sales & Marketing teams.
• Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility, and Brand Awareness
• Monitoring and evaluating Trade Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed
• Analyzing brand sell-through results by channel and make recommendations to increase sales
• Interacting with internal & external stakeholders to ensure execution as per the

defined guidelines.
• Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of
• Sale Promotion Activity and Display promoted online on social media

Desired Candidate Profile:
• Knowledge of handling Sales / Channel / Marketing or more specifically related with

Channel Marketing / Trade Marketing / BTL Marketing
• Excellent knowledge of Marketing, Consumer buying behavior & Channel development
• Strong competence in BTL advertising marketing as well as deep knowledge of BTL

advertising suppliers.
• Should possess a dynamic and professional approach with extensive operational

experience
• Energetic, versatile, and a creative problem-solver
• A talented, flexible individual with the ability to multitask, exercise

initiative and work effectively under pressure, paying strong attention to

detail
• Effective communications, presentation, interpersonal supervisory customer relations

skills
• Expertise in MS Office, Word, PowerPoint, and Excel
• Comprehensible organizational, analytical, problem-solving, and negotiating skills.
• Willing to accept responsibilities & take initiative.
• Ability to work under pressure, ability to meet short deadlines i.e. turn around work in tight deadlines
• English speaking and knowledge of vernacular languages would act as an added

advantage.

Attractive, smart, charming personality is a must and open for travelling

Location- Bangalore, India

Salary - As per industry standard

Experience - 3-5yrs

Immediate joiner will be appreciated

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