Content Creator and Strategist

This is a remote position.
Are you passionate about crafting compelling content that not only informs but also influences? We are seeking a dynamic Content Writer & Strategist to join our team at LexiConn, a leading content creating and consulting agency. In this role, you will not only be responsible for creating authentic and informative content but also for shaping content strategy, conducting content audits, and optimizing for performance. If you're ready to take your content game to the next level, this is the role for you

Requirements
Key Responsibilities:
• Create engaging and informative content that resonates with our clients' target audiences. This includes comprehending our clients' offerings and articulating their features, benefits, use cases, etc., in simple and persuasive language.
• Collaborate with clients and internal teams to develop content strategies that align with business objectives. Leverage your expertise to recommend content types, distribution channels and messaging to maximize impact.
• Conduct thorough content audits to assess the effectiveness of existing content. Identify gaps and opportunities for improvement, ensuring content aligns with SEO best practices and user intent.
• Develop content that bridges the gap between technology vendors and buyers. Provide users with valuable insights through product feedback, reviews, and comparison content, facilitating informed decision-making.

Ideal Profile:
• A Graduate/Post-graduate in any discipline.
• Proven experience in Content Writing, Content Marketing, and Business Writing.
• Strong understanding of B2B content creation and strategies.
• Proficiency in content audit, content strategy development, and performance marketing.
• Exceptional writing skills with the ability to create crisp, clear, and data-driven content.
• Familiarity with various content formats, including blogs, web content, video scripts, whitepapers, and SEO articles.
• Expertise in tools such as MS Word, MS PowerPoint, Gmail, Grammarly, Google Docs.
• Possession of a good quality laptop (i5 or above) and uninterrupted high-speed (broadband) internet.

At LexiConn, we believe in the power of content to drive business success. If you are a versatile Content Writer & Strategist looking to make a meaningful impact in the world of content marketing, we invite you to join our team. Together, let's create content that tells stories, engages audiences, and drives results.

Benefits
• An opportunity to learn and experience inclusive growth
• Work closely with the top management
• Be a part of an organization that values work-life integration
• 40-hour work week