Content Lead

Department: Digital Marketing

Location: Ahmedabad

Salary: Commensurate with experience

Overview:

We are a full-scale Climate Change Mitigation advisory, Carbon Credits consulting company looking for a Content Lead to administer our social media accounts. You will be responsible for creating original text and video content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Content Creator, we expect you to be up-to-date with the latest technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Job Duties & responsibility:
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Oversee social media accounts’ design (e.g. profile pictures and Content layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications

Requirements & Skills:
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills

We are an equal opportunity employer and welcome applicants from all backgrounds to apply. If you are passionate about content writing and want to be part of a dynamic team, we encourage you to apply. To apply, send your CVs on hr@creduce.tech