Content Writer

About Pro-Manage:

Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients by increasing, managing, and measuring digital engagement opportunities with prospects and customers.

The platform leverages valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others.

Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients: DHL, Apollo Pharmacy, Lighthouse Learning, Eurokids, GoColors, Shriram Finance, Muthoot Finance, Sterling Resorts, City Union Bank, FedFina, and CADD Center.

The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs.

As a prominent player in the Indian market, Pro-Manage aims to become the dominant, industry-leading and technologically most sophisticated marketing SaaS platform with 500+ enterprise customers within the next two years.

Job Description & Expectations:

We are looking for a dedicated content writer to create high-quality content for Enterprise customers, driving tangible business outcomes through effective product descriptions, services descriptions, business descriptions, and regular weekly posts on events/offers/discounts/new launches/updates.

The content writer's responsibilities include evaluating analytics to adjust content as needed and regularly updating these descriptions for all businesses, while adhering to editorial guidelines.

Key Responsibilities:

1. Profile Content Management: Work on profile content of existing and new customers of Sulekha who wish to enhance their presence in Google, Bing, and other platforms.

2. Collaboration: Work closely with social management teams to deliver customer value, and collaborate with internal and cross-functional teams, including central design, keyword research, and marketing teams.

3. Research and Development: Conduct in-depth research on industry-related segments to develop original content and stay up-to-date with market trends.

4. Content Creation: Develop engaging content for product descriptions, services descriptions, business descriptions, and regular weekly posts on events/offers/discounts/new launches/updates.

5. Operations Support: Assist the operations team in developing content for Promanage campaigns.

6. Quality Assurance: Proofread content for errors and inconsistencies, and edit and polish existing content to ensure value delivery for customers.

7. SEO Optimization: Conduct keyword research and use SEO best practices to increase traffic to Promanage profiles.

8. Compelling Titles: Create attention-grabbing Product & Post Titles that capture the target audience's interest.

+. Customer Needs Analysis: Identify customers' needs and recommend new content to address gaps in Promanage customer profiles.

Education, Professional and Personal Attributes:

- Bachelor's degree in communications, marketing, English, journalism, or related field.

- Proven content writing or copywriting experience.

- Working knowledge of content management systems.