Content Writer

The Offer
• Leadership Opportunities

The Job

You will be responsible for :
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Developing and managing the editorial calendar.

The Profile

Skills Required:
• You have at least 1 year experience ideally in Content Management, Ecommerce or Digital Marketing within Professional Services industry.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within Content Planning, would be a strong advantage.
• You enjoy finding creative solutions to problems
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments

The Employer

Our Client is an E-commerce and digital marketing service provider established in Indore. We deliver quality creative services to our clients comprising SMM, PPC, A+ Content, Cataloguing, Web Design and Development, Digital Marketing, E-commerce Solutions, Content Management, and Advertising-related projects