Content Writer

Responsibilities:
• Succeed in a collaborative & fast-paced start-up work environment with a high-volume of workload.
• Comfortable with writing copy that supports the entire sales cycle including- case studies, ebooks, blog posts, landing pages, newsletters, emails, and other social and web content.
• The scope of work would include (*but won't be limited to) websites, video scripts, blogs, ebooks, white papers, webinars, social media posts, all product marketing decks, outbound & inbound e-mailers, and other marketing collaterals (PowerPoint presentations, brochures, leaflets, flyers, etc. ).
• Ability to vary tone, voice, and other supported characteristics demanded by the target audience/client at hand.
• Maintain knowledge of the latest communication trends and client-related industry strategies and developments.
• Propose novel content ideas while maintaining consistency in messaging that support larger business objectives and client needs. Ability to comfortably interact with SMEs and senior management/executives.
• Collaborate with cross-functional, product, social media, and PPC teams to develop & execute high-quality content. Refresh and optimize existing content to ensure alignment with brand strategy and positioning.
• Effectively use SEO principles and integrated marketing trends to maximize reach, optimize website content and landing pages, and execute SEO strategies.
• Proactively audit & recommend fixes for any technical SEO issues and administer off-page optimization projects.
• Measure content performance and report on traffic, ranking, and other performance aspects by applying analytical techniques.
• Ability to conduct effective in-depth research and create data-driven original content.

Requirements:
• Experience with SEO tools (Semrush), SaaS, and analytics tools (Google Analytics, Google Search Console) is a plus.
• Experience using CMS (WordPress) and writing for technical verticals is a huge plus.
• Good understanding of business outcome-driven writing