Content Writer

Harvest Online LLP under the brand name MIDIGIWORLD is an online live interactive training platform for upscaling skills and hobbies. With over 15 years of experience in training and development, we have put our steps towards online interactive training methodology. With a vision to inspire and create exceptional learning experiences with a live training session, exponential technologies, classroom-like feel at your own comfort, we will run 10,000+ courses on our platform annually covering a vast array of categories and skills to be taught such as Yoga, Business, Entrepreneurship, Technology, Dance, Cooking, Coding, Storytelling and many more.

The Role

Your Responsibilities will include:
• You will be responsible for creating, improving, and maintaining content to achieve our business goals.
• Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
• Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Create and publish engaging content.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and users' Engagement Metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with the law (e.g., copyright and data protection).
• Stay up to date with developments and generate new ideas to draw the audience's attention
• Will do detailed research on trending/ popular and in-demand courses and content.
• Research and development on in-demand and popular courses.
• Preparation of well-structured and comprehensive course structures and content.
• Insuring effective and efficient coordination with the design and marketing team.
• Promoting content and also monitoring engagement.
• Editing and proofreading.

Ideal Profile

Skills Required:
• Our ideal candidate is an experienced professional with demonstrable creative writing skills.
• As a Content writer, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.
• We are looking for a qualified Content writer to join our team.
• Proven work experience as a Content writer.
• Hands-on experience with MS Office and WordPress.
• Basic technical knowledge of web publishing.
• Knowledge of SEO and web traffic metrics.
• Excellent writing skills.
• Good organizational and time-management skills.
• Bachelor's degree in Journalism, Marketing, or a relevant field.
• You are adaptable and thrive in changing environments.
• You are a strong team player who can manage multiple stakeholders.
• You are a strong networker & relationship builder.

What's on Offer?
• Flexible working options
• Leadership Role
• Opportunity to make a positive impact