Content Writer

Job Title: Content Writer Company: Janasya Location: Surat, Gujarat, India About Janasya Janasya is a leading fashion brand renowned for its fusion of traditional Indian aesthetics with contemporary designs. We specialize in women's ethnic wear and cater to a diverse clientele both domestically and internationally. With a commitment to quality, innovation, and customer satisfaction, Janasya has established itself as a prominent player in the fashion industry. Overview We are looking for skilled and experienced fashion content writers to join our team. The ideal candidate should have a minimum 2 years of experience in content writing and a passion for creating high-quality, engaging content that resonates with our TG. You will be responsible for researching, writing, and editing various types of content for our website, social media platforms, email marketing campaigns, and digital and BTL elements. Responsibilities Craft descriptive narratives for our designer collections, capturing the essence and ideology behind each creation. Develop engaging content to promote and showcase our product offerings on our website. Curate a repository of keywords, fashion tips, and occasion-based content to reinforce the brand's identity. Ability to understand briefs and translate briefs into copy/content as required. - Develop creative ideas and copies. Write, edit and proofread content for different touch points – online and offline: social media, Ads, Video Scripts, Brochures, Presentations, E-Mailers, Flyers, Standees, Tabletops etc. Be a part of the overall strategy discussions and management for diverse brands, brainstorming sessions and providing insights. Stay updated with the latest digital and advertising trends. Requirements Bachelor's degree in English, literature, or Fashion. Minimum of 2 years of proven experience as a content writer, preferably in the fashion industry. Exceptional writing and editing abilities with a meticulous attention to detail. Proficiency in SEO techniques and strategies. Strong interpersonal and communication skills, with the ability to collaborate effectively within a team. A proactive approach to staying updated on industry trends and developments. Preferred background in fashion magazine, e-commerce, advertising, or fashion blogging. Benefits • Competitive salary commensurate with experience. • Opportunities for career growth and advancement within Janasya. • Health insurance and other employee benefits. • A dynamic and collaborative work environment with a focus on innovation and creativity. • Employee discounts on Janasya products. Join our dynamic team at Janasya and contribute to our mission of providing high-quality fashion products while fostering a supportive and inclusive workplace culture. Apply now to be part of our growing organization! Skills: content,e-commerce,fashion blogging,audience research,descriptive narratives,optimize content,contribute to our mission,analyze content performance metrics,writing,engaging content,editing