Content Writer

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

Your Role:

Create and deliver engaging marketing communications by research, co-ordination, and relevant Industry knowledge.

What you will do:

Research industry-related topics including online sources, white papers, and professional studies

Write all blog articles, eBooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more

Write clear marketing copy to promote our products/services

Proofread and edit all content before publication

Build content for landing pages and website pages

Usage of keywords in the content as per SEO guidelines to increase web traffic

Coordinate with marketing and design teams to illustrate articles

Approve copy of the content for social media from the marketing specialist

Working with Product Marketing and Sales, identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Update website content and copy as needed including building landing pages

Conduct media outreach when appropriate for public relations article

Beyond

(How you will grow and what more you can do):

Take responsibility- Learn new skills, grow as a person and a professional, inculcate skills and Learnings in yourself and others.

Realize your Capabilities & Potentials- take ownership and build synergies to collaborate and help everyone around you.

Be involved, come up with innovative ideas and take initiatives.

The skills you need to bring along-

2+ years of B2B writing experience preferred

Must have written IT Services articles, blogs or contents.

Technology knowledge of B2B software space is must

Strong written and verbal communication skills

Skilled in writing and editing content with attention to detail and timelines

Demonstrated aptitude for acquiring and comprehending complex material and topics.

A teamwork attitude, willing to take on extra tasks and see them through.