Content Writer | Ads Copy Writer | Digital Content Specialist

We are a dynamic Advertising Agency seeking a full-time Digital Content Specialist to craft engaging, high-quality content for our clients' marketing campaigns. The ideal candidate should be a versatile writer with a strong understanding of digital marketing strategies and a keen interest in design. Experience with content management systems (CMS) is a plus. This role will primarily involve creating content for various digital channels, including Google Ads, social media platforms, blogs, and other marketing materials.

Responsibilities:
• Develop and write targeted, high-quality content for Google Ads, social media platforms, blogs, and email campaigns, collaborating with the marketing team to create tailored advertising campaigns.
• Define campaign goals, research keywords and competitive terms, write compelling ad copy, analyze results, and make recommendations for improvement.
• Conduct in-depth industry research to create original, engaging content that resonates with our target audience.
• Utilize SEO best practices to optimize content for search engines, ensuring increased organic traffic and improved search rankings.
• Proofread and edit content for accuracy, consistency, and adherence to brand guidelines, ensuring a cohesive brand voice, style, and tone across all content.
• Stay current with industry trends and best practices in content writing, SEO, and digital marketing.
• Work closely with the design team to create visually appealing content, including graphics and images for social media and advertising campaigns.
• Produce various content types, including social media posts, web content, product taglines, etc.
• Develop and implement a content strategy that aligns with business goals and target audience.
• Ideate and generate new content, and develop a content calendar.
• Collaborate with the management team and others to create content for all digital channels, including websites, blogs, online communication, email, and other digital properties.
• Craft creative and persuasive copy for marketing channels such as banners, emails, SMSs, landing pages, social media ads, videos, buying guides, and more.
• Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube) to increase brand awareness, drive engagement, and generate leads.
• Create and curate engaging content for social media channels, including text, image, and video content.
• Monitor and analyze social media metrics to measure campaign effectiveness and identify areas for improvement.
• Conduct keyword research to identify new content opportunities and inform content strategy.

Requirements:
• Experience with Content Management Systems (e.g., WordPress, Weebly, Joomla).
• Excellent understanding of digital marketing strategies, including SEO, email marketing, and web analytics.
• An agency or tech background is a plus.
• Proven experience as a Web Content Writer with a strong portfolio of previous work.
• Excellent writing, editing, and proofreading skills, with keen attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with email marketing, from list acquisition to campaign strategy and setup in email or CRM applications.
• Strong grasp of current marketing tools and strategies, and ability to lead integrated digital marketing campaigns from concept to execution.
• Stable, high-speed, fibre-optic internet connection; a webcam; and a mic.
• Experience with CMS, keyword research tools, and SEO research tools. Interest in design is a plus; familiarity with Canva is preferred.
• Self-motivated, eager to learn, and able to collaborate with a team while also working independently.
• Knowledge or experience in SEO, content development, content writing, copywriting, creative writing, social media, web content writing, SEO writing, scriptwriting, blogs, articles, proofreading, digital marketing, content editing, and Google AdWords.
• Familiarity with digital media performance marketing ads, social media content, video ads, writing for SEO, blogs, and marketplaces. Developing concepts for Google ads and youtube videos.
• Proactive and adaptable, with a willingness to learn and take on new tasks and responsibilities beyond the primary job role as needed.

#Please note that this is a full-time role, and we kindly request that part-time job seekers and freshers refrain from applying. We are specifically looking for candidates with relevant experience who can commit to a full-time position.

Job Type: Full-time

Salary: From ₹12,000.00 per month

Benefits:
• Work from home

Schedule:
• Day shift
• Fixed shift

Supplemental pay types:
• Yearly bonus

Application Question(s):
• Please provide an approximate date from which you will be available to begin working. Consider any current commitments, notice periods, or personal circumstances that may impact your start date, and provide a realistic timeline for when you can join the organization.
• Are you available to commit to a dedicated 1-hour hiring process, including any assessments or interviews, to ensure a thorough evaluation of your fit for this role?

Experience:
• Full Time Work: 1 year (Required)
• Content Writing: 1 year (Required)

Language:
• English (Required