Content Writer | Flynaut

Social Media Marketer / Social Media Coordinator /Marketing Strategist/ Social Media Manager.

Serious about joining our team? HERE IS WHAT YOU NEED TO DO:

The Social Media Manager / Copywriter is responsible for managing Project Lead The Way’s social media accounts, content strategy, audience cultivation and engagement to bolster brand awareness, reputation, eminence, and program growth. This individual will be adept at strategically communicating and engaging with a variety of audiences through social media channels to advance campaign goals and organizational objectives. Experience with Paid Marketing/PPC

RESPONSIBILITIES

· Lead the creation of multi-channel social media campaigns to ensure brand and campaign consistency

· Write and edit post copy that aligns to campaign and organizational messages and themes

· Oversee day-to-day management and performance monitoring of social media campaigns and digital advertisements

· Responsible for adjusting campaigns as needed to optimize for effectiveness, audience engagement, and reach

· Adept at identifying target audiences and applying paid promotional strategies to meet campaign objectives

· Partner with content and campaign leads to schedule social ads to align with campaign flight schedules, industry observances, and events

· Develop and implement a social advocacy program for Team Members to advance brand awareness and affinity

· Partner with communications and creative services to ensure brand consistency in post copy through tone, voice, and visual identity

· Manage all aspects of social media interaction between customers and the organization, and ensure a positive customer service experience

· Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and YouTube

· Track and report performance metrics and socialize among campaign leads and internal stakeholder teams to adjust tactics with agility

· Execute multiple complex projects concurrently, creating project plans and delivering results

· Assist with external strategic partner management, evaluation, and analyzing ROI of solutions

· Support executive reporting and creation of performance metrics dashboards

· Other duties as assigned