Content Writer- InStore Payments

Content Writer, Marketing
Role Purpose
To craft and build compelling product/solution narratives that position Pine Labs as a global leader in fintech and the online payments industry. The content writer will create clear, insight-driven, engaging content that simplifies complex features, highlights innovation and strengthens Pine Labs as a preferred partner. The role focuses on driving product positioning and customer engagement through strategic storytelling.
Primary Role Overview
The candidate will focus on the In-store Payments vertical, crafting impactful content that enhances awareness, engagement and understanding of payment solutions. In addition, they will have opportunities to contribute to other verticals based on their expertise and organisational priorities.
Responsibilities
Write high-quality, product-centric, engaging content that pitches key benefits of our products and services through blogs, articles, emailers, landing pages, newsletters, case studies, social media and other formats.
• Understand and analyse products and present them in a fresh and engaging manner. Be clear, compelling and comprehensive.
• Demonstrate an understanding of financial products, market dynamics, and technology. Conduct in-depth research to augment content development.
• Understand each current/prospective cohort/market, the key benefit that each product or multi-product solution drives for them and craft content to pitch that effectively. Work with stakeholders to understand products thoroughly and produce content that delivers unique insights.[JJ1]
• Refine and edit content before publication.
• Own end-to-end execution of content for a set of product verticals.
• Collaborate with team members to ensure alignment and consistency in branding, style and messaging.
Preferred Qualifications & Requirements
Proven experience of 3-4 years as a content writer in the fintech space, with a strong focus on offline payment solutions, including in-store payments and EMI offerings.
Comprehensive knowledge of in-store payment products and financing solutions, enabling the development of compelling and informative content that aligns with market needs and customer preferences.
- High ownership and drive with the ability to steer projects independently and as a part of a team.
- Seasoned in creating content independently and in guiding design partners (in-house/external) to deliver the final output. Ability to create & execute content strategy for a product organisation.
- Excellent communication skills: Ability to articulate and explain content ideas and plans to stakeholders and get consensus.
- A writing style, voice and tone that will appeal to an international audience of technologists, marketers and enterprise CXOs.
- Journalistic approach with an inclination towards research and the ability to ask the right questions to gather comprehensive information and derive unique insights.Experience in using content to drive measurable results in B2B Marketing.
- Hunger to create something new & remarkable, work together with a team & senior stakeholders, to constantly learn and adapt.
- Portfolio of relevant writing samples
Things you should be comfortable with
Working from office
As of now, we work out of our Koramangala office, 3 days a week. The office is a stone’s throw away from Bob’s bar and many other eateries. If you are open to trying new cuisine while jamming with a robust creative team on the walk back, we are looking for you.
Pushing the boundaries
Have a big idea? See something that you feel we should do but haven’t done? We will hustle hard to make it happen. We encourage out of the box thinking, and if you bring that with you, we will make sure you get a bag that fits all the energy you bring along.
Travel
Should be open to traveling within India for projects related to work for e.g. shoots, workshops.
What we value in our people
• You take the shot: You decide fast and deliver right.
• You are the CEO of what you do: You show ownership and make things happen.
• You sign your work like an artist: You seek to learn and take pride in the work you do.