Copy Writer

**PRE-REQUISITES**
- **Qualification: Bachelor’s degree in Communication, Marketing, Journalism, Arts,**
- **Experience: 2-3 years’ experience in Copywriting for fashion brands along with SEO experience.**
- **Gender: Female/ Male**
- **Languages: English (mandatory)**
• EXPECTED COMPETENCIES*
• - Content Writing Skills
- Creative Thinking
- Editing Skills
- SEO Skills
- Research Skill
- Knowledge of Fashion Industry
- Communication Skills
- Adaptability
- Linguistics Accuracy in English
- Originality
- Detail-oriented
- Deadline-oriented
- MS-Office Skills*
• - Content Research
- Conduct in-depth research on industry-related topics in order to develop original content
- Research industry-related topics by combining web sources, interviews and studies
- Research & develop content on trending topics in our target regions related to Womenswear Fashion Industry
- Copywriting:

- Develop content for all channels (i.e. social media, website, product description, etc) which reflects brand tone and voice.
- Write high-engagement social media content that reflects our brand’s voice
- Collaborate with Marketing team to develop a variety of content marketing materials
- Devising content strategy in collaboration with creative head for new product & collection launch, ad campaigns, customer engagement, etc
- Develop and monitor content developed for all communications i.e. online, offline, internal & external communications
- Use search engine optimization strategies to write copy that helps boost brands search engine ranking
• - Content Writing
- Prepare Annual Content Writing Calendar and re-evaluate every quarter
- Create content for blogs, vlogs, articles, press release, product descriptions, social media, company website and any other communication with all channels
- Research on keywords while developing content
- Edit and polish content produce by other team members to improve readability
- Create compelling headlines and body copy that will capture the attention of the target audience
- Create content pieces that appeal to our audiences, attract customers and boost our brand awareness
- Assure all-around consistency for textual styles, pictures, fonts and tones in the content
• - Team Management
- Assign work to in-house & freelance content writers along with description of work (i.e. word count, content objective, keywords, tone of voice, etc)
- Proof read every content submitted by content writers before posting it on any channel
- Proof-reading content submitted by content writers for errors and inconsistencies. Review these key parameters i.e. keyword density, tone, style, readability and originality of the content
- Assist the marketing team in developing content for advertising campaigns
- Coordinate with Content Writing Agencies/ Freelancers to assign, review & give feedback on work assigned
- Monitor the performance of Content Writers and give feedback to management
• - Cross Functional Activities
- Coordinate with Website Development and Digital Marketing team to ensure successful upload of contents on digital platforms i.e. website, social media, etc
- Work with Graphic Designer to develop illustrations for content/ articles/ press release
• **Salary**: ₹50,000.00 - ₹60,000.00 per month
• *Benefits**:

- Flexible schedule
- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Pune, Pune - 411058, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Have you worked for E-Commerce Brand in the Lifestyle Industry?
• *Education**:

- Diploma (preferred)
• *Experience**:

- Content creation: 1 year (preferred)
• *Language**:

- English (required)
• *Speak with the employer**

++1 81717425+6