Copy Writer

Copywriter - Prachyam Studios

Job Title: Copywriter

Location: Pune Office

Type: Full-Time, Onsite

Responsibilities:
• Develop creative and original copy for social media posts, ensuring alignment with our brand's voice and audience engagement strategies.
• Conceptualize, write, and edit compelling email newsletter content to drive engagement and convey brand messages effectively.
• Generate persuasive ad copy for various campaigns, focused on conversion optimization and brand positioning.
• Write and refine script copy for trailers and promotional videos, capturing the essence of content and stirring audience interest.
• Create captivating content for OTT platform pages, including program descriptions, feature highlights, and promotional copy that resonates with our target audience.
• Devise innovative title release content that grabs attention and stimulates curiosity for our upcoming releases.
• Manage all internal and external office writing tasks, ensuring a consistent and professional brand voice across proposals, letters, and strategic communications.
• Work closely with the marketing and design teams to ensure that all copy is optimized for conversion and SEO.

Qualifications:
• A minimum of 5 years experience in a senior copywriting role, preferably within a related industry.
• Exceptional writing skills in both Hindi and English, able to engage a diverse audience with culturally resonant content.
• A robust portfolio demonstrating a range of writing from social media posts to long-form content and scriptwriting.
• Bachelor's degree in Journalism, Communications, or a relevant field is preferred.

Skills:
• Comprehensive knowledge of SEO practices, including keyword research and the organic integration of keywords into content to enhance search engine rankings.
• Technologically adept with proficiency in the latest social media platforms, tools, and analytics, capable of quickly adapting to new digital tools and trends.

Application:

Interested candidates are invited to submit a resume, a cover letter that addresses your fit for the role, and writing samples/portfolio that demonstrate your ability to write in both Hindi and English. Send your application to hr@prachyam.com. Only applicants currently eligible to work in Pune immediately will be considered