Copywriter

Full job description
With an unwavering commitment to quality and individuality, we create fashion-forward classics designed to stand the test of time and help you embrace the Joie de Vivre every day.
About Us:

Blue Illusion is a leading Australian-owned fashion and lifestyle brand, inspired by timeless French style and a passion for community, wellness, and sustainable living. For over 26 years, we have empowered women to live with "Joie De Vivre" – a joy of living – through fashion, purpose, and connection.

About the Role:

We are looking for a creative and detail-driven Copywriter to join our vibrant team on a part time basis at our Retail Support Centre in St Kilda. If you’re a natural storyteller with a flair for crafting engaging, on-brand content across multiple platforms, this is your opportunity to bring the Blue Illusion brand voice to life. Reporting to our Marketing Manager, you will collaborate closely with our Marketing, Digital, and Design teams to support strategic campaigns and new product launches. You will play a key role in bringing fresh ideas to the table and ensuring our messaging resonates across all customer touchpoints. You’ll have a strong understanding of our brand's culture and be skilled at adapting tone, style, and messaging to suit different audiences and business objectives. This is a fantastic opportunity for a passionate storyteller who thrives in a fast-paced, creative environment.

Key Responsibilities:

Craft clear, compelling, and consistent copy across a range of touchpoints including websites, eDMs, blogs, social media, brochures, packaging, and internal communications.
Collaborate with marketing, digital, design, and leadership teams to support strategic campaigns and product launches.
Ensure all content is aligned with business priorities, engaging, accurate, and on-brand.
Manage and maintain the brand's messaging library to ensure consistency across projects.
Contribute to campaign planning and evaluation with creative insights and performance feedback.
Manage multiple writing projects and take ownership of deadlines, timelines, and outputs.
What You Bring:

Proven experience as a copywriter in journalism, marketing, communications, or a similar field for over 3 years.
A portfolio demonstrating strong writing across digital, print, packaging, and campaign platforms.
Meticulous editing and proofreading skills with a keen eye for detail.
Strong organisational skills with the ability to juggle multiple projects and competing priorities.
A collaborative spirit and ability to thrive in a creative team environment.
A genuine passion for wellness, lifestyle storytelling, and purpose-led brands.
Availability to work part-time onsite at our vibrant St Kilda office.
Why Blue Illusion?

Be part of a passionate, creative, and purpose-driven team.
Work in a supportive and inspiring environment that values innovation and collaboration.
Enjoy generous employee discounts and celebrate milestones with a like-minded team.
Join a brand that believes in empowering individuals and giving back to the community.
Apply Today:

If you’re ready to tell compelling stories that inspire and connect, we would love to hear from you! Apply now with your CV and writing portfolio.