Copywriter

Company Description

Discover the allure of VoyageEyewear, your go-to brand for stylish and irresistible sunglasses available on all leading e-commerce platforms. VoyageEyewear specializes in crafting diverse sunglasses that perfectly match unique personalities with exceptional quality and attention to detail. Our collection features aviators, wayfarers, and trendy frames designed with versatile shades to complement any outfit. Join the VoyageEyewear community for style, affordability, and unmatched quality.

Role Description

As a Content/Copywriting Marketing Manager, you will develop and execute comprehensive content marketing strategies that align with business goals and target audience preferences. You will create compelling and engaging content across multiple channels, including blog posts, articles, social media posts, videos, infographics, whitepapers, case studies, and more. Additionally, you will conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility. You will manage and maintain content calendars to plan and organize content creation and publication schedules, ensuring timely delivery. Promoting content through various distribution channels such as social media platforms, email newsletters, industry forums, and online communities will be a key part of your role. You will analyze content performance using metrics like website traffic, engagement metrics, conversion rates, and ROI, and identify opportunities for content optimization and iteration based on performance data and audience feedback. Collaborating with cross-functional teams, including marketing, sales, product development, and customer support, will be essential to align content strategies with overall business objectives. Staying updated with industry trends, best practices, and emerging technologies related to content marketing will also be crucial in maintaining a competitive edge.

Qualifications
• Press Releases, Writing, and Communication skills
• Marketing and Proofreading skills
• Excellent verbal and written communication abilities
• Creative thinking and attention to detail
• Experience in fashion or eyewear industry is a plus
• Bachelor's degree in English, Journalism, Marketing, or related field