Copywriter | Conceptualizer

Andheri East, Mumbai Copywriter / Conceptualizer Experience : 6 to 10 yrs Skills Required : Job Summary : Job Description

Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets.

Writes words and text for Internet content, websites, posters, infographics, press releases, flyers, email campaigns and direct mail literature.

As part of a small marketing and sales consulting and services firm that is still tartsing-up and growing, this person must demonstrate a collaborative working style, great communication skills, and the ability to thrive in a non-rules based environment of innovation. What will you be doing Research the technical properties of products.

Determine what makes products appealing to consumers.

Develop unique, new concepts.

Conceive, develop and produce effective advertising and communication campaigns.

Work with account executives to determine client needs and budget.

Ensure campaign stays within budget.

Create and present storyboards of ideas.

Work with art directors to create ideas.

Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.

Update digital media with timely content.

Perform search engine optimization techniques.

Oversee campaigns from production to completion.

Revise, edit, and proofread content as needed or directed by client.

Respond to feedback in a timely manner.

Work within tight deadlines.

Check copy for spelling and grammar errors.

Work with media planners/buyers and the production department to fully develop the advertising campaign.

Research competitors and keep abreast of market trends.

Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.

Work with designers, illustrators, printers, photographers and production companies to complete the campaign.