Creative Strategist, Music & Youtube

Position: Creative Strategist, Music & YouTube

About RHEI:

RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content. We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our proprietary technologies leverage generative AI, machine learning, digital signal processing and big data to power our platform and ecosystem, and we are the largest multi-vertical video publisher in the world, reaching tens of billions of monthly views and over 600 million monthly uniques.

About the role:

At RHEI, we're redefining how music connects with audiences in the digital world. As we grow, we’re looking for a Creative Strategist who will bring music channels to life—turning data and trends into unforgettable YouTube experiences. You’ll be the driving force behind the creative vision for client launches, and a strategic partner in shaping RHEI’s brand presence across music and digital culture.

As RHEI is a high growth company, you should enjoy working in an entrepreneurial, high change environment. RHEI has a remote work model which offers the best work life balance.


Key Responsibilities:

CLIENT STRATEGY & PROJECT EXECUTION

Partner with the Director of Music Partnerships to execute channel growth strategies for enterprise music clients.
Own the day-to-day management of channel launches and creative deliverables.
Lead the execution for smaller-tier or productized clients—keeping timelines tight and communication clear.
Track deadlines, ensure high-touch delivery, and troubleshoot quickly when needed.
YOUTUBE & CREATIVE BRANDING

Conceptualize compelling YouTube channel strategies rooted in genre trends, audience behavior, and competitive insights.
Develop moodboards, channel personas, and creative briefs that translate into powerful, distinct brand identities.
Work closely with the design team to develop visual assets, backgrounds, branding kits, and templates for client content.
Stay ahead of the curve on YouTube best practices, music culture shifts, and digital design trends.
BUSINESS DEVELOPMENT SUPPORT

Create polished, visually compelling sales materials: pitch decks, case studies, award submissions, and creative one-pagers.
Help position RHEI as a leader in music-forward digital strategy through award submissions and industry recognition (2–3/year).
Support marketing and sales with creative examples and concept storytelling.
CROSS-FUNCTIONAL TEAMWORK

Align with internal teams across design, production, and partnerships to ensure flawless execution and consistency.

Act as the connective tissue across departments, ensuring creative vision aligns with overall strategy and execution.

Key Requirements:

3–5+ years in creative strategy, content marketing, or music/digital media
Proven track record of YouTube content ideation, branding, or growth
Excellent visual presentation and communication skills
Strong understanding of the creator economy, music culture, and fan engagement
Experience with moodboarding tools (Pinterest, Milanote, etc.), design collaboration (Figma), and video production workflows a plus