CRM & Email Marketing Manager

Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM)? If so, we have an exciting opportunity for you to join our team as a Mid-Level Email Marketing and CRM Manager at Moose Knuckles. Play an important role within the digital marketing team to drive key media and business goals.

Some of what you’ll do:

Email Campaign Management:

Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
Create, design, and implement engaging email marketing campaigns.
Develop and execute segmented email strategies to target different customer segments.
Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
Create engaging and conversion-focused email content and landing pages.
Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.
Monitor email deliverability and work to improve email list hygiene
Growth of 1st Party Database

Assist in building and maintaining a robust growth strategy to boost database.
Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
Work on omnichannel building of database w/ B&M
Build 3rd party partnerships to expand the database. (Klarna, payment channels)
Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
Utilize customer data to personalize communications and drive customer retention.
Customer Segmentation:

Work with the CRM & Email Platform) to pool customer database, start collecting different attributes online and offline to initiate segmentation.
Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns.
Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
Identify opportunities for creating tailored content based on customer behavior and preferences.
Analytics and Reporting:

Report on database and segments growth along w/ sales performance
Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
Generate regular reports and provide insights to improve campaign effectiveness.
Monitor key performance indicators (KPIs) and make data-driven recommendations.
A/B Testing:

Plan and conduct A/B tests to optimize email content and CRM workflows.
Interpret test results to refine strategies for better results.
Compliance and Best Practices:

Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.
Stay updated on industry best practices and emerging trends in email marketing and CRM.
Some of what you’ll need:

Bachelor’s degree in marketing, Business, or a related field preferred.
3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Project management experience
Technically adept with the ability to easily pick up CMS and software systems.
Fast learner and highly motivated self-starter
Excellent written and verbal communication skills.
Creative mindset with an eye for design and content.
Detail-oriented and highly organized.
A passion for staying updated on digital marketing trends and best practices.
Bilingual
Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.

Job Type: Full-time

Additional pay:

Bonus pay
Benefits:

Commuter benefits
Company events
Dental care
Language training provided
On-site gym
On-site parking
Paid time off
Store discount
Vision care
Schedule:

Monday to Friday
Education:

Bachelor's Degree (preferred)
Work Location: In person