Customer Insights Analyst

Join our team as a Customer Insights Analyst and transform visitor experiences at Parks Victoria through data and analytics!

Join a multidisciplinary team with opportunities in digital, marketing, communications, and community engagement
Access to generous public sector benefits, flexible work arrangements, and career development opportunities
Centrally located in Melbourne CBD with hybrid work options available
About the role

As the Customer Insights Analyst, you will help shape how Parks Victoria delivers exceptional visitor experiences by leveraging data and analytics. You will collect, interpret, and integrate customer and visitation data from various touchpoints to provide actionable insights that improve digital engagement, park operations, and marketing effectiveness.

You will develop segmentation models, journey analytics frameworks, and feedback systems that help us better understand and respond to our visitors' needs. Day-to-day, you will collaborate with internal teams and external partners to drive evidence-based decisions that impact millions of park users across the state.

This is a unique opportunity to combine technical capability with a mission-driven purpose, helping Victorians connect with nature in meaningful ways.

About the Team

We are a customer-focused and purpose-driven team within the Communications, Digital & Engagement directorate of the Visitor Experience Division. Our work blends creativity, analytics, and collaboration to support environmental stewardship and inclusive access to nature.

You will be working alongside a high-performing team of digital specialists, including web editors, content producers, a digital CX lead, and graphic designers, all passionate about making nature accessible, engaging, and enriching for all Victorians.

We're looking for someone with:

Proven experience in customer analytics, market research, or data analysis in a customer-focused environment
Proficiency in data visualisation tools such as Power BI, Tableau, or Dynamics 365
Hands-on experience with tools such as Google Analytics, Adobe Analytics, SQL, Python or R
Experience in survey tools, sentiment analysis, and customer feedback methodologies
Experience working in a large or complex organisation (desirable)
Your application will need to include:

A Current Resume
A Cover Letter
Application Close date: Sunday, 27 April 2025

Sound like you?

For a confidential discussion about the role, contact Manu Dubey Head of Digital Experience, on 0402 02+ 25+ or apply online.

If you don't hold every skill or experience detailed above, please don't rule yourself out. We focus on hiring people who value collaboration and integrity. We value a culture where everyone can be themselves at work, regardless of background, orientation, age or gender.

If this resonates with you, then please consider applying or getting in touch to discuss.

Employment Requirements

Parks Victoria is committed to child safety and has zero tolerance for child abuse and all forms of harm to children, in accordance with the Victorian Child Safe Standards. All prospective employees to undergo a National Police Record Check and Working with Children Check prior to commencing employment.