Customer Marketing Executive | Channel Marketing

Full Job Description
Company : HUL - Pureit
Department : CD
Job Title : Executive - Channel Marketing
Reports TO
The CME will report to Customer Marketing Manager
Job Overview
He/She does not have any HUL employees as direct subordinates. He/ She works in tandem with other functions viz. CM, CD-Regions/ASM & CD - Finance.
Channel Marketing is combination of Trade Marketing/Shopper Marketing & Analytical Role, The right candidate for this role needs to be good at analytics and maintaining a great & positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding.
Assist in planning of Sales Numbers at Branch, ASM and Sku level for the category
Manage channel programmes for retailers/distributors by keeping a close track on key performance matrix & plan for suitable course correction if any
Track competition schemes, channel, and loyalty programmes for the category
Handling Entire Consumer finance for the category & plan for special schemes during festivals
Responsible for forecasting sales trends & complete end to end business analysis
Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation
Manage and track POSM & brand assets at National level
Budget Management Constant interaction with key & multiple stakeholders to understand their business plans & plan for trade promotions as per Plan.
Plan New Launches GTM for the Brand
Manage data and mis for the business & support business functions on key data sets - Primary, Secondary & Tertiary.

Scope of work
The CME should have thorough understanding of trade & channel programmes, its ways of working & category management.
The CME job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders & maintain sound relationship.
Person should be a very good team player as they will be working with both multiple stakeholders.
Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights.

Qualification
MBA/PGDM degree in Sales/ Marketing
Min 3+ years of experience as Trade Marketing Executive
Industry background: FMCD preferred
Strong Excel & Analytical Skills
Should be well versed with Numbers & timeline adherence in critical

3.00-6.00 Years