Customer Marketing Manager

Job description
Are you an experienced, confident email marketeer? Do you know your segmentation and email flows and are able to build creative email campaigns that achieve high open rates and drive revenue targets? We are looking for a customer marketing whiz to contribute to the overall success of a performance-driven marketing team.

Main Purpose of the job:

You will take our customer marketing to the next level with proven channel skills in email and referral marketing. Your focus will be on purchase frequency building out marketing campaigns to our existing audience.

Responsibilities include:

Planning, briefing and implementing a campaign and automated email programme across multiple-brands. You will work with the Head of Marketing and the wider team to identify customer profiles, journeys and behaviours to develop and implement targeted comms to drive conversion. Growing the customer database while maintaining engagement and open rates.

You will also be-

Working with the Head of Marketing and the marketing & brand team to contribute to campaign strategy planning and contribute to the marketing plan. You will contribute to developing and implementing campaigns with an integrated approach across marketing & ecomm functions, and work closely with business functions to ensure campaigns support sales targets and business priorities.

You will manage and optimise our referral programme. Define KPIs and stretch targets with platform partners, and monitor and refine performance to ensure we hit our revenue targets for the channel.

You will manage relevant components of the marketing dashboard, monitoring and reporting on all planned activity. Collaborating with the teams to agree how to optimise opportunities or address decline.

You will work closely with ecommerce to take campaigns onsite through the regular site merchandising schedule.

Skills & Experience

Essential

● An experienced email marketeer with experience of Klaviyo or other email platform.

● Experience of working with referral programmes, ideally Mention Me or other referral programme.

● A creative and analytical thinker, with an entrepreneurial approach and a passion for digital communications and campaign

● The ability to work to tight deadlines

● A proven ability to monitor and report on the impact of marketing activity with the ability to adjust activity in line with results

An advantage

● Experience working in the e-commerce sector

● A knowledge of plants and a passion for growing would be a plus.

● Strong copywriting skills

About Crocus.co.uk

Crocus.co.uk launched in April 2000 and has grown into the UK's largest gardening website, offering a huge range of over 6,500 plants, together with the tools that make it easy for gardeners of all levels to find everything they need in one place.

As experts in their field, Crocus.co.uk grows plants for show gardens at the RHS Chelsea Flower Show and has worked with 20 of the country's leading designers to secure 31 gold medals. Crocus also works with garden designers, such as Luciano Giubbilei, Tom Stuart Smith and Dan Pearson, to create some of the world's most celebrated gardens. This collaboration process has allowed Crocus.co.uk to constantly evolve its plant palette to offer the most extensive plant range, always featuring the latest trends.

About Primrose.co.uk

Primrose.co.uk is a leading online retailer specialising in garden and outdoor living products. Established in 2003, the company has become one of the premier destinations for gardening enthusiasts and homeowners alike. From elegant dining sets to stylish shade solutions, Primrose.co.uk offers an extensive range of high-quality, innovative, and contemporary products that cater to various outdoor needs.