Customer Relationship Management Executive

About Open Secret:

Open Secret is a brand with a vision to make every Indian family eat better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors - Matrix, Vijay Shekhar Sharma, Kunal Bahl, Rohit Bansal, and Vivek Gambhir.

Open Secret began as a challenger F&B brand offering a range of unjunked snacks from no-maida cookies to unjunked chocolates and a better-for-you bhujia. In 2021, Open Secret expanded its focus to become a one-stop platform for all things unjunked to cater to the consumer desire for 'better-for-you' food and beverage options across the day. Working closely with nutritionists and food experts, Open Secret offers a thoughtfully curated range of local and Un-Junked brands and products which are available across various channels.

About The CEO And Co-Founder:

Ahana Gautam is an experienced operator with a passion to build and grow the biggest consumer brands in India. She has a B.Tech from IIT Bombay and an MBA from Harvard Business School. She started her career at P&G where she worked across multiple functions - supply chain, finance and marketing. Ahana grew her passion for food brands at General Mills in the US where she launched natural and organic products.

Job Description:

Open Secret is looking for a CRM Executive who is experienced in using MoEngage, Clevertap, and other customer retention tools. The CRM Executive will be responsible for developing, implementing, and managing the customer retention and engagement strategies at Open Secret.

Responsibilities:
• Implement customer retention strategies, using MoEngage, Mailchimp and CRM tools
• Analyze customer data and behavior to identify opportunities for retention and growth.
• Create and manage email marketing campaigns, SMS/WhatsApp campaigns, push notifications, and other communication channels to engage with customers and improve retention.
• Monitor and report on the success of retention campaigns and initiatives.
• Collaborate with cross-functional teams, including marketing, product, and customer service, to ensure alignment of retention strategies with overall business goals.
• Stay up-to-date with industry trends and best practices in customer retention.

Requirements:
• Bachelor's degree or equivalent from a recognized university/board.
• At least 1-2 years of experience in CRM, preferably in an e-commerce or retail environment.
• Expertise in using MoEngage, Clevertap, or similar customer retention tools.
• Strong analytical skills and experience working with customer data.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Attention to detail and the ability to manage multiple projects simultaneously