Degital Marketing specialist

This is a remote position.

Job Description

Kounsel is looking for an experienced Digital Marketing Specialist to be in charge of our digital marketing campaigns and overall online presence. If you are a results-driven and creative problem solver who can develop and execute digital marketing strategies that align with our business goals, but also meet the below-listed requirements, you might be a right addition to our team.

Job Type: Contract/Remote/Full-Time/Long-term

Responsibilities:
• Develop, implement, and manage comprehensive digital marketing campaigns and projects across various digital platforms.
• Plan and execute SEO, SEM, email, social media, and content marketing.
• Monitor and analyze digital marketing performance metrics to optimize campaigns.
• Perform A/B testing.
• Create, review, and monitor content for Kounsel social media and website.
• Constantly keep up with industry trends and implement best practices to ensure competitiveness.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.
• Conduct User Experience research, such as interviews, surveys, and usability testing, to understand user needs, behaviors, and pain points.
• Identify new opportunities for digital marketing growth and expansion.
• Participate in Creative Design and UI creation for digital marketing campaigns and Kounsel products.
• Oversee the company's website and ensure its optimization for user experience and lead generation.
• Prepare regular performance reports and present insights and recommendations to stakeholders.

Requirements:
• Minimum of Bachelor's degree in Marketing, Business, or a related field.
• Fluent/Professional oral and written English language.
• 4+ years of work experience as a Digital Marketing Specialist or similar role for international companies (U.S./Europe).
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEMrush, HubSpot, etc.
• Experience with SEO, SEM, Blog Writing, creative writing, and content creation.
• Comprehensive knowledge and experience with social media marketing, email marketing, and content marketing.
• Familiarity with IT Technologies.
• Experience with A/B testing and ability to perform it individually.
• Experience with UX/UI and Creative Design (Adobe Creative Suite, Figma, etc.).
• Active participant in communities such as Reddit, Twitter, or Discord.
• Excellent communication and public speaking skills.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset and the ability to think outside the box.
• Up-to-date with the latest trends and best practices in digital marketing.
• Attention to detail and commitment to delivering high-quality results.

General Requirements
• Work hours: USA Business hours (EST/CST/PST).
• High-Speed Internet and the ability to join Video Meetings during business hours.
• Excellent communication and teamwork skills.
• You are a hard-working, committed, energetic, and creative individual who loves to use existing but also to acquire new knowledge.

Compensation

ASIA

India: ₹ 6 LPA - ₹ + LPA

ALL OTHER LOCATIONS

Exact compensation may vary based on skills, experience, and location. You may inquire about the salary range in your country at jobs@kounsel.io. Please mention the job ID in the URL.

Who We Are…

Kounsel is not only a tech startup, we are a team of passionate professionals striving to change the world of counseling. We do this by constantly developing and upgrading the existing product. We are ensuring to consistently exceed customer expectations by listening and always moving forward. Most importantly, we are in love with innovation so we use the best and most innovative tech tools to provide the best services to our clients. We are a small, highly diverse, close-knit team of always improving tech and non-tech professionals who collaborate and push each other to make the best results as a team, and as individuals. Finally, we value honesty, hard work, new ideas, creativity, and mutual respect so that is exactly how our team works