Demand Generation Content Writer |Consultant Role|

We’re looking to add a writer to our marketing team.

The table stakes are high. We want someone who can build and maintain a content engine that generates demand and drives revenue. Someone who can turn visitors into readers, readers into leads, and leads into clients. A writer who can fuel conversations online at scale to pave the way for sales, positioning the sales team as in-demand, trusted experts.

We’re looking for someone who is data-driven. Someone who understands the ROI of content marketing, how to measure it, and how to maximize it.

And that someone will have to do it in our signature style.

We want a writer who resists the easy cliche, the empty jargon, and the overwrought sentence. Someone who aims for more than vapid generalizations and sophomoric insights. A writer who crafts copy that’s clear and conversational, interesting and useful.

What you will do:
• Develop an inbound content program and roadmap
• Maintain a content calendar with months of revenue-enabling ideas
• Conduct content and market research and run interviews
• Produce authoritative copy that educates and informs
• Write short and long-form pieces: everything from emails to ebooks.
• Tailor and repurpose content to a variety of formats and channels
• Utilize SEO best practices to drive organic traffic
• Develop KPIs and track them through GA4, Hubspot, and Salesforce
• Analyze content performance metrics and optimize content accordingly

Who you are: Insights to our Top Candidate
• Knows how to tell a compelling story, about anything
• Has an intuitive sense of our brand and voice and can write in our style
• Is committed to deeply understanding our industry and audience
• Can write for every step of the buyer journey
• Cranks out quality copy quickly and efficiently
• Reads stuff like Revising Prose and Several Short Sentences About Writing for fun
• Can articulate our value propositions and bring our messaging framework to life
• Experiments and iterates in a methodical, data-driven way
• Obsesses over ROI
• Stays abreast of new strategies and tactics in this quickly evolving area of marketing

Requirements:
• 3-5 years of proven success as a demand gen content writer
• Bachelor’s degree or equivalent
• Experience or familiarity with our services and related technologies (especially AI)
• Demonstrable knowledge of online content strategy and creation
• Excellent writing, editing, proofreading, and research skills
• Excellent time-management and organizational skills
• Highly familiar with digital customer experiences and the buyer’s journey
• Please submit writing samples with your application
• We also strongly recommend a cover letter